Socialbakers Launches Analytics Portal to Measure Social Media Support at the Games in Rio de Janeiro

Social Scoreboard compares athletes and national teams' Social Media support with the number of medals won

Aug 03, 2016, 09:00 ET from Socialbakers

RIO DE JANEIRO, August 3, 2016 /PRNewswire/ --

Socialbakers, the world's leading Social Media analytics provider, today launched the Social Games 2016 Scoreboard to leverage their data to empower national teams, fans, and sponsors to track and measure their Social Media performance live during the Games opening in Rio de Janeiro this week. This Social Scoreboard is the first free analytics tool that measures the level of support athletes and national teams receive from their fans on Social Media.

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Socialbakers created a dedicated portal, Social Games 2016, where the Social Media performance across Facebook, Twitter, and Instagram of participating athletes, national teams and sponsors is updated in real-time. The Social Games Scoreboard is available for free at

The Social Games is interactive allowing users to choose and compare their nation's team scores alongside the top 3 nations winning on social scores.

Special emphasis is placed on national teams to see if their level of Social Media support corresponds with the amount of medals they receive during competitions. In addition, Social Media content produced by athletes and sponsors is measured to determine which individual content pieces resonate with audiences the most.

Additionally, the scoreboard offers free real-time reports for all sponsors of the Games, so they can measure their Social Media performance with ease. Reviewing their results allows them to improve their social media strategy, better connect with their fans, and enhance the overall performance of their sponsorship.

"Rio de Janeiro is hosting the largest global sports event of the year, closely followed by billions of supporters and sparking tremendous social media excitement around the globe. Socialbakers is committed to facilitating more authentic connections between athletes and fans through Social Media. At Socialbakers we always strive to use our analytics solutions and capability in innovative ways to allow the public to stay up to date with the latest Social Media activity. We will continue to use our technology to cover global events, unite fans with teams from all sports, and provide data to event participants so they can build genuine relationships through Social Media," said Robert Lang, CEO of Socialbakers.

For more information, please contact

About Socialbakers 

Socialbakers is the trusted social media analytics partner to thousands of enterprise brands and SMBs, including over 100 companies on the 2015 Fortune Global 500. Leveraging the largest social media data-set in the industry, Socialbakers Solutions help brands large and small ensure their investment in social media is delivering measurable business outcomes. With clients in more than 100 countries, Socialbakers is one of the industry leaders in social media analytics, tracking over 8 million social profiles across all major social platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+, and Socialbakers has been a Facebook Marketing Partner since 2011. For more information, visit

SOURCE Socialbakers