NEW YORK, Nov. 24, 2015 /PRNewswire/ -- Social media optimization company, SocialFlow, today announced the appointment of David U. Simon as Chief Marketing Officer. Simon will be responsible for leading all SocialFlow marketing efforts and will focus on refining the brand, expanding its publishers market presence as well as both defining and marketing the recently released data-driven advertising products. Simon will join the company's New York based executive team, reporting to CEO, Jim Anderson.
"David is an enormously talented marketing executive, and his desire to join the SocialFlow team is a testament to our brand and its potential," said Jim Anderson, Chief Executive Officer for SocialFlow. "His broad experience and success as a marketing strategist for major digital brands make him the ideal leader to help us scale our publisher presence and for the first time address the needs of advertisers."
Simon comes to SocialFlow from PointRoll, (now a division of Sizmek) where he was also CMO. Simon started his digital media career as SVP of Sales for Seth Godin's Yoyodyne, later acquired by Yahoo!, where he ran Sales Programs then Promotions. He joined PointRoll as part of the acquisition of Boston-based Rovion, where he was President and CMO. Rovion, like PointRoll sold multi-screen, data-driven ad technology to major brands, their agencies and publishers.
Mr. Simon said, "SocialFlow knows more about what interests the social consumer in any given moment than anyone else. The opportunity to leverage this unique attention data and their powerful technology to create higher value relationships between consumers, publishes and brands is enormous. I am thrilled to join the SocialFlow team and look forward to being a part of the next chapter in data-driven social media marketing."
SocialFlow is the premier social marketing platform, enabling the world's most powerful publishers and brands to drive superior results with their earned, owned and paid media strategies. Powered by predictive data analytics, the company offers a full suite of fully automated services in fifty-six languages that identify pre-trending, high value content, expand its audience engagement and amplify its social media distribution. Founded in 2009, New York-based SocialFlow works with numerous well-respected publishers such as The New York Times, The Wall Street Journal and the BBC as well as top brands including Microsoft, Stuart Weitzman and Birchbox. To learn more about SocialFlow, please visit us at http://www.socialflow.com.