Ogilvy & Mather Launches New Cross-Discipline Social Media Practice
NEW YORK, Feb. 13, 2012 /PRNewswire-USNewswire/ -- Ogilvy & Mather announced today the launch of Social@Ogilvy, a worldwide practice connecting all of the agency's social media experts to deliver solutions across all areas of business.
What was once a specialty offering within Ogilvy Public Relations has now expanded across all marketing disciplines into a dynamic, global network of social media experts from the complete Ogilvy family. Social@Ogilvy connects marketing, communications, CRM, sales enablement, shopper marketing experts and more to deliver seven big social solutions. In addition to Social Media Marketing and Communications, these solutions now include Social Shopping, SocialCRM, Social Care, Social Business Solutions, Listening and Analytics, and our measurement model, Conversation Impact™.
Social@Ogilvy enables the firm to more efficiently and effectively serve the complex needs of clients, as social solutions become true business solutions.
"Now, no matter which door clients walk through at Ogilvy, they will connect with the Social@Ogilvy team to deliver agile and measurable solutions. That's access to social experts deep in every marketing and communications discipline," says John Bell, Global Managing Director of Social@Ogilvy. "We have worked hard over the last seven years to define and apply 'best practice' use of social media to business. The real power of social media for business in 2012 and beyond lies in fully integrated solutions, not stand-alone social programs."
With over 550 dedicated social media experts around the world – and another 4,000 digital experts – the Social@Ogilvy team is the largest network of social media strategists delivering global and local solutions. Headquartered in New York, the team is led by John Bell, Global Managing Director, Tom DeLuca, Chief Operating Officer and a board of advisors including Christopher Graves, CEO of Ogilvy Public Relations Worldwide; Gunther Schumacher, COO of OgilvyOne; Brandon Berger, Chief Digital Officer of Ogilvy & Mather and Steve Harding, CEO of OgilvyAction.
Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, Ogilvy & Mather has led award-winning social media initiatives for clients around the globe, generated groundbreaking industry thought leadership and established a worldwide training discipline.
Global clients like IBM, Nestle, Unilever, UPS and Ford are scaling their use of social media and effectively "socializing their enterprise." Social@Ogilvy proves that the agency, too, can "socialize" its own business and serve as a valuable strategic partner for brands and organizations growing their effective use of social media.
"The development of this new, expanded practice across our network is another proof point for how we have mobilized world-class digital and social expertise into all sectors of Ogilvy & Mather," says Brandon Berger, Ogilvy's Chief Digital Officer.
More information about the new Social@Ogilvy practice can be viewed at the following channels:
Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions – Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact. For more information, visit social.ogilvy.com and connect with us at www.facebook.com/socialogilvy, www.twitter.com/socialogilvy, www.slideshare.com/socialogilvy.
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; and direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
SOURCE Ogilvy Public Relations Worldwide