SocialWhirled Announces Record-Breaking Year, Enables Clients To Engage With More Than 150 Million People Across The Social-Mobile-Digital Landscape
Multiple-Award Winning Marketing Technology Platform Reveals New Initiatives, Product Launches Planned for Year Ahead
Names High-Profile Advisory Board Including Leading Industry Experts in Advertising, Marketing, Creative & Brand Building
PHOENIX, Feb. 10, 2015 /PRNewswire/ -- SocialWhirled, the award-winning marketing technology platform that seamlessly automates digital campaigns for brands and agencies, saw tremendous growth in 2014, exceeding 150 million impressions earned for high-profile clients across the retail, sports, food service, hospitality, collegiate and startup industries. In 2014 SocialWhirled also won multiple industry awards, made significant additions and improvements in the platform, and confirmed a high-profile executive advisory board. The continued upward trend is attributed to significant new client acquisitions and expansion nationwide.
"2014 was an incredible year at SocialWhirled with the rapid adoption of our platform from some of the world's leading brands," said Andy Lombard, CEO and co-founder of SocialWhirled. "We have taken numerous steps to further strengthen our lead in the market, including hand-picking an advisory board of creative thought leaders and investing in new product innovation for 2015."
SocialWhirled's success is built on the knowledge that separate social, mobile and digital marketing campaigns can only realize a certain level of success and, when combined, are significantly more powerful. The company has mastered the challenge of synchronizing the creation and management of marketing and advertising campaigns across the social-mobile-digital landscape. This integrated suite of tools is what sets SocialWhirled apart from the litany of first generation marketing platforms, and in 2015 SocialWhirled will launch a first of its kind self-service portal that will allow clients to edit their marketing and advertising campaigns completely without having to rely on SocialWhirled staff.
"The launch of our self-service tool will add an enormous competitive edge to our platform," said Lombard. "With little to no effort and expense, campaigns originally created for inserts, billboards, or promotion in stadium or in store, etc. can be published online while maintaining campaign consistency. This could be a game changer for brands looking to achieve persistent engagement with their customers and for agencies looking to increase the value add provided to clients."
2014 highlights include:
Platform Updates
- Launch of "Canvas Collection" - a suite of tools that streamline and simplify campaign creation and management across the social, mobile and digital landscapes, freeing brands from using forced template limitations while improving efficiency and effectiveness
- Hashtag integration, user-friendly backend dashboard, plus extensive security updates, all which enabled SocialWhirled to be vetted and approved as a vendor of Pepsi and the NFL
Clients & Reach
- Exceeded more than 150 million total earned impressions for high-profile clients across the retail, sports, food service, hospitality, collegiate and startup industries
- Signed an official MSA with PepsiCo, launching 14 campaigns for the brand, many in cooperation with several NBA, MLB, NFL and NCAA football teams in addition to a Call of Duty college campaign, Walgreens and local grocers, just to name a few
- Worked with a major national retail brand to disrupt its internal hiring process at the local level and a national Christmas campaign for a top-10 advertising agency, which was featured on the TODAY Show
- In addition, have signed new clients in law, retail, high end gallery, children's charity, plus many more
Advisory Board
- Hand-picked a strategic board of advisors, made up of a unique mix of world-class leaders, including: strategist Michael Hammer, Worldwide Chairman & CEO of JWT Bob Jeffrey, Founder of WSB Advisors Patricia Meier, CEO of GFS Technology Kent Petzold, and CEO of North America Havas PR Worldwide Marian Salzman
Awards Won
- 2014 CODiE Award winner for Best Advertising and Marketing Campaign Management Platform
- Bronze for Enterprise Product of the Year 2014- Software category in the Best in Biz Awards 2014
- CEO Andy Lombard recognized among other prestigious people in the CEO World Awards for CEO of the Year
Team
- Grew staff from nine to 26 employees in one year
About SocialWhirled
SocialWhirled is an award-winning, cloud-based platform that allows for easy creation and management of marketing and advertising campaigns across the social-mobile-digital landscape. Its powerful suite of tools, called the SocialWhirled Canvas Collection, frees brands from creative limitations while improving efficiency and effectiveness. Brands from a wide variety of industries utilize SocialWhirled to drive deeper engagement, extend reach, capture interest and attribute data, continually target leads, measure marketing's impact and increase ROI -- all from one product suite.
Helpful links:
socialwhirled.com/
facebook.com/SocialWhirled
@SocialWhirled
CONTACT: Rose Levy, 1-202-262-1635, [email protected]
SOURCE SocialWhirled
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