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SodaStream Announces New Distribution Partner in Brazil

Company Also Adds Key New Retail Locations in Spain and UK

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AIRPORT CITY, Israel, Nov. 9, 2011 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of home beverage carbonation systems, today announced that it has signed an exclusive distribution agreement in Brazil with Grupo M. Cassab, a company that has managed global consumer brands in Brazil for more than 80 years.  SodaStream products are expected to be available in Brazil during the first quarter of 2012.

(Logo: http://photos.prnewswire.com/prnh/20100903/NY58941LOGO-b )

"We believe that SodaStream is going to be a very exciting and widely-used product in Brazil," said Andre Cutait, General Manager of M. Cassab.  "Carbonated soft drinks are very popular in our country, and SodaStream provides a new, smarter and more sustainable way to enjoy them.  We plan to include some local flavors that are a part of our culture, and look forward to bringing the SodaStream revolution to Brazil."

"We are excited to partner with M. Cassab to bring SodaStream to Brazil, the third largest carbonates market in the world," said Daniel Birnbaum, CEO of SodaStream.  "We are confident that the many attractive benefits of SodaStream will be embraced by consumers in Brazil and expect that this new market will become an important contributor to our long-term performance."

The Company also announced that its products are now available at El Corte Ingles in Spain and at Tesco in the UK.  El Corte Ingles is the largest department store group in Europe, with a 75-year history of business in Spain.  Tesco is the leading grocery market in the UK and the world's third largest retail group.

Mr. Birnbaum concluded, "SodaStream continues to steadily expand at quality retail across our global business.  Tesco and El Corte Ingles are outstanding shopping destinations in their respective categories for Spain and the U.K., and our presence in their stores will help validate our category and strengthen our brand equity while increasing consumer awareness and household penetration."

About SodaStream International

SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water.  Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  The Company's products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use.  In addition, the Company's products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles.  The Company's products are available at more than 50,000 retail stores in 42 countries around the world.  For more information on SodaStream, please visit the Company's website: www.sodastream.com.

Forward-Looking Statement: This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Company Contact:
Yonah Lloyd
Executive Director
Corporate Development and Communication
Phone: +972-3-976-2462
yonahl@sodastream.com

SOURCE SodaStream International Ltd.



RELATED LINKS
http://www.sodastream.com

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