2014

SodaStream Introduces Perfect Soda in Seconds with New SodaStream Caps Enjoy freshly-made soda in just one click with single-use flavor capsules that deliver the perfect pre-measured amount every time

MOUNT LAUREL, N.J., Nov. 20, 2013 /PRNewswire/ -- SodaStream, the leading manufacturer and distributor of home carbonation beverage systems, today announced the launch of SodaStream Caps in the US.  SodaStream Caps are the Company's first ever flavor concentrates in a single-use capsule.  Smart, small and made from 100 per cent recyclable materials, these specially designed and patent-pending capsules are a breakthrough innovation for the home soda making category.

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"SodaStream is the 21st century way to enjoy sparkling drinks at home," stated Daniel Birnbaum, CEO of SodaStream.  "It's better for you, better for the environment, and now with Caps, it's even easier and more fun.  Once you use SodaStream Caps, you'll never look back."

Made exclusively for use with a SodaStream home soda maker, consumers simply place a single SodaStream Cap onto a carbonated SodaStream bottle and press gently to click it into place, releasing the perfect amount of pre-measured flavoring into the carbonated water to ensure a perfect-tasting soda every time.  To see SodaStream Caps in action please visit http://www.youtube.com/watch?v=-wCpnMJuUJA&feature=youtu.be

SodaStream Caps are sold in packages of eight, retailing from $4.99 to $9.99.  The initial assortment includes cola, diet cola, ginger ale, and diet pink grapefruit as well as variety packs of eight different regular and diet soda flavors.  In addition, variety packs of SodaStream Caps featuring Kool-Aid® and Crystal Light® brands from Kraft Foods are available.  "We're excited to launch SodaStream Caps in the USA just in time for the holidays," stated Gerard Meyer, President of SodaStream USA.  "Our initial launch will be exclusively at Bed, Bath & Beyond (NASDAQ: BBBY), with a more expanded list of retailers and flavors expected during the course of 2014."

SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
SodaStream International Ltd.
Phone: +972-3-976-2462
yonahl@sodastream.com

About SodaStream
SodaStream International Ltd. (NASDAQ: SODA) is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use.  In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States.  For more information please visit www.sodastream.com.

To download SodaStream's investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad, or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.

Forward Looking Statement
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SOURCE SodaStream International, Ltd.



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