SodaStream Receives Green GOOD DESIGN™ Award for Sustainable and Environmentally Friendly Product

AIRPORT CITY, Israel and CHICAGO, Dec. 14, 2010 /PRNewswire/ -- SodaStream (Nasdaq: SODA) is proud to announce that the SodaStream Crystal home soda maker has been awarded the prestigious 2010 Green GOOD DESIGN™ Award.  The Crystal was chosen as an outstanding example of green design by a panel of global design leaders, from among thousands of submissions in over 45 countries.  The Crystal allows consumers to make soda and sparkling water at home in an elegant glass carafe, significantly reducing the waste caused by transportation and disposal of plastic bottles.

(Logo: http://photos.prnewswire.com/prnh/20100903/NY58941LOGO-b)

"We are proud that this distinguished body has recognized SodaStream's active role in improving our planet," said Daniel Birnbaum, CEO of SodaStream.  He continued:  "Our reusable bottle eliminates the hazards of conventional bottles and cans that typically end up in landfill.  SodaStream is unique because we offer a disruptive solution for the environment without sacrificing any of the consumer experience.  On the contrary, SodaStream is even more convenient, promotes health and wellness, offers great value and is lots of fun to use."

The award is conferred by The European Centre for Architecture Art Design and Urban Studies and The Chicago Athenaeum:  Museum of Architecture and Design, and has been given to some of the world's most innovative manufacturers and design firms. Past honorees include leading FORTUNE 500 corporations that are forwarding sustainable design for an improved environment.  GOOD DESIGN™ is one of the oldest and most prestigious product award programs worldwide.

"The SodaStream Crystal perfectly exemplifies the type of innovation that best represents our prestigious Green GOOD DESIGN Award," stated Christian Narkiewicz-Laine, President of The Chicago Athenaeum.  "It uniquely blends the message of active sustainability within a stylish and functional product."

About Green GOOD DESIGN™:

The Green GOOD DESIGN™ award is a very specialized edition of the GOOD DESIGN™ program, which was founded in Chicago in 1950. The idea of the award is to emphasize the importance of sustainable design and to develop a public awareness program to the international general public about which companies are doing the best job in sustainable design for our world environments.  The Green GOOD DESIGN™ 2010 recipients represent the world's most important manufacturers and design firms and leading FORTUNE 500 corporations that are forwarding a new emphasis on a more sustainable design and environment worldwide.

About SodaStream™:

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 35,000 retail stores in 39 countries around the world.

SOURCE SodaStream International Ltd.



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