SodaStream Unveils New Products Designed to Improve How Americans Hydrate

Sparkling Water Maker Brand Showcases Innovation at the 2016 International Housewares Association's International Home + Housewares Show

08 Mar, 2016, 10:01 ET from SodaStream International Ltd.

MOUNT LAUREL, N.J., March 8, 2016 /PRNewswire/ -- SodaStream International Ltd. (Nasdaq: SODA), the leading global manufacturer and distributor of home sparkling water makers, presented its new products at this year's International Home + Housewares Show. SodaStream is on a mission to make drinking water more enjoyable while helping to curb our addiction to sugary sodas. The innovation showcased at the show is slated for Fall 2016 and includes the brand's latest Sparkling Water Maker, SodaStream SPIRIT, updates to its SodaStream MIX Beverage Maker, and a variety of new sparkling water mix flavors that offer customization and excitement to any drinking experience.

"SodaStream continues to revolutionize the beverage industry by constantly developing better-for-you, exciting beverage options," said Doug Pritchard, President of SodaStream, North America. "The upcoming launch of the state-of-the-art, affordably priced SodaStream SPIRIT, coupled with the robust portfolio of new sparkling water mix flavors, provides our consumers with easy, great tasting, and healthier alternatives to sugary sodas. Our new line additions and renovations are just the latest examples of how we help consumers find delicious ways to drink their recommended daily intake of water while reducing sugar intake and plastic bottle waste."

The SodaStream SPIRIT, a premium machine offered at an affordable price, was created to bring the brand's exciting hydration platform and advanced technology into more American homes. The SPIRIT features a slimmer design and footprint plus the much loved snap-lock bottle insertion mechanism. This elegant, space-conscious machine is both fun and simple to use and is sure to be a fan favorite. With an attractive $79 SRP, the SPIRIT will be available to select retailers in black and in white in September in 2016, and will launch nationwide in January 2017.

The brand also introduced updates to the SodaStream MIX, which allows consumers to carbonate any beverage they can imagine. The MIX was first introduced at the Milan Design Week in 2015, and is initially scheduled for a European launch later this year.

Continuing momentum towards increased hydration with decreased sugar content, the new sparkling mixes – Coconut from the Waters line, and new Natural Energy – provide on-trend, naturally flavored beverages without preservatives to delight consumers on a quest for healthier hydration options:

  • Coconut: a tropical addition to the Waters line comes in two hydrating variations, both made with real coconut water: Pure Coconut and Coconut Pineapple. $5.99 SRP
  • Natural Energy: a burst of all natural energy derived from guarana and green coffee extract, in two fruity flavors; Cranberry and Green Apple. $6.99 SRP

IHA continues through March 8th. To be one of the first to view and try the latest from SodaStream at the show, visit the brand's booth #L11350, McCormick Place, Chicago, IL. For more information, product photos or to schedule an interview with a brand executive, please contact: SodaStream@havasformula.com (212) 219-0321.

 About SodaStream SodaStream is the world's leading manufacturer and distributor of Sparkling Water Makers, which enable consumers to easily transform ordinary tap water into sparkling water and flavored sparkling water in seconds. By making ordinary water more exciting and fun to drink, SodaStream helps consumers drink more water. Sparkling Water Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks. The products promote health and wellness, are environmentally friendly, cost effective, and are customizable and fun to use. Products are available at more than 70,000 retail stores across 45 countries, including 15,000 retail stores in the United States. To learn more about how SodaStream makes water exciting and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube, visit www.sodastream.com.

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SOURCE SodaStream International Ltd.



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