SodaStream Will Fizz Football Fans Once Again In Super Bowl 2014 Second year as Big Game advertiser for world leader in homemade soda

MT LAUREL, N.J. and AIRPORT CITY, ISRAEL, Nov. 6, 2013 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA) announced today that the Company will kick off its 2014 global ad campaign during Super Bowl XLVIII on Sunday, February 2, 2014.  This marks the second consecutive year that the world's leading home carbonation system will be among some 40 elite brands advertising during the broadcast. 

(Logo: http://photos.prnewswire.com/prnh/20121107/NY07412LOGO )

"The Super Bowl is a proven venue for SodaStream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, "better-for-you" alternative to packaged soda," said Daniel Birnbaum, CEO of SodaStream.  "The soda industry is dated and ripe for disruption.  Our strong growth demonstrates that SodaStream is blazing the trail to a future where it will be mainstream for people to easily make fresh, delicious soda at home, no longer needing to lug bottles and cans of soda that can be unhealthy, often go flat, and generate billions of tons of garbage."

SodaStream allows consumers to create a broad range of carbonated drinks including classic sodas like cola, orange, lemon-lime and root beer, as well as seltzer, fruity and natural fizzy drinks, zero calorie flavored waters, and even energy drinks and cocktail mixers – all in an environmentally responsible way by virtually eliminating the need for single-use plastic bottles and aluminum cans.  More than 100 different flavors are available, including favorites from iconic partner brands including Kool-Aid®, Country Time® and Crystal Light® from Kraft, as well as Ocean Spray® and others.

"SodaStream has opened a world of beverage freedom, choice and control, and consumers can now explore a boundless set of options to customize their favorite carbonated drinks," said Gerard Meyer, President of SodaStream USA.  He continued, "Last year our Super Bowl investment strengthened our retail relationships and raised our brand profile, yielding higher consumer awareness and resulting in excellent sales growth.  This year we will again create an unforgettable viewer experience and an integrated marketing campaign across all media channels and point-of-sale activations in order to amplify the investment for maximum impact."

SodaStream worked with The Cross Agency, the media Agency of Record for SodaStream USA, to secure this prestigious spot during the Super Bowl broadcast.  "Our team values our partnership with SodaStream and we are delighted to have worked hard to achieve this pinnacle of primetime exposure on their behalf for a second consecutive year," said Todd Taylor, President of The Cross Agency.

Super Bowl XLVIII will air nationally on FOX on February 2, 2014 from MetLife Stadium in New Jersey. The SodaStream ad is scheduled to appear during the fourth quarter of the game.

About SodaStream
SodaStream International is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use.  In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States.  For more information please visit www.sodastream.com.

To download SodaStream's investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad, or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information, visit www.kraft.com and www.facebook.com/kraft.

About Ocean Spray
Ocean Spray is a vibrant agricultural cooperative owned by more than 700 cranberry and grapefruit growers in the United States, Canada, and Chile who have helped preserve the family farming way of life for generations. Formed in 1930, Ocean Spray is now the world's leading producer of cranberry juices, juice drinks and dried cranberries, and is the best-selling brand in the bottled juice category. The cooperative's cranberries are currently featured in more than 1,000 great-tasting, good-for-you products in over 50 countries worldwide. With more than 2,000 employees and nearly 20 cranberry receiving and processing facilities, Ocean Spray is committed to managing our business in a way that respects our communities, employees and the environment. In fiscal year 2012, Ocean Spray posted record-high gross sales of $2.2 billion and net proceeds of $338 million.  For more information visit us at www.oceanspray.com, Twitter, tagging @OceanSprayInc, or Facebook.

SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
Phone: +972-3-976-2462
yonahl@sodastream.com

SOURCE SodaStream International Ltd.



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