KANSAS CITY, Mo., Sept. 29, 2016 /PRNewswire/ -- SoftVu, an industry leading company renowned for helping clients with lead generation and marketing automation for over sixteen years announced today that it has continued the expansion of its team with the addition of G. Sean Cassidy. Sean is a former Regional Director of Sales and Marketing at Blue Harbor Senior Living, and Regional Sales Manager at A Place For Mom.
He brings over six years of Senior Living industry-marketing experience to the SeniorVu team. Sean has created, implemented, and measured the success of both online and offline marketing campaigns for senior living communities. Having been on both sides of the lead provider and operator relationship, his experience will help the SeniorVu marketing team communicate the value of having a smarter, more cost effective lead generation engine, coupled with an efficient marketing automated platform.
Based in San Diego, Sean leads the SeniorVu sales and marketing effort. He provides an explanation for joining SoftVu:
"When I first started talking with SoftVu about their automated marketing platform, SeniorVu, I was very intrigued by the solution it provides. At Blue Harbor, we were constantly looking at ways to improve the marketing efficiency of our community-based advisors so they could spend more time building stronger relationships with their hottest leads. We had also just migrated to a CRM that did not match the sales culture we were building, and in fact, created more work for our community based sales advisors.
I saw the marketing efficiency of an automated marketing platform, coupled with a strong new lead generation platform at a much more reasonable cost as a real game-changing technology. I just couldn't ignore the opportunity to help the senior living industry continue to innovate, and I am excited to join the SoftVu's team as we launch the SeniorVu platform," Sean stated.
SoftVu maximizes ROI by automating communication to its clients' sales pipeline and existing customer base. They create, manage, distribute, and track automated marketing strategies for direct to consumer markets in the Mortgage Lending and Senior Living industries.
Built for flexibility and to adapt to people's existing or new sales process, SeniorVu allows a company to engage their leads in a smarter and more cost effective method.
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