Sonic Foundry is Included as a Sample Vendor in Six Hype Cycles for 2010 by Leading Industry Analyst Firm

Mediasite cited as example for lecture capture, video content management and delivery and others by leading analyst firm

Aug 31, 2010, 09:06 ET from Sonic Foundry, Inc.

MADISON, Wis., Aug. 31 /PRNewswire/ -- Sonic Foundry, Inc. (Nasdaq: SOFO), the recognized market leader for rich media webcasting and knowledge management, today announced that Gartner, the world's leading information technology research and advisory company, has included Sonic Foundry as a sample vendor in six Gartner Hype Cycles for 2010.

Sonic Foundry is included in the Hype Cycles for Education, High-Performance Workplace, Networking and Communications, Content Management, Emerging Technologies and Enterprise Information Management.

Gartner's Hype Cycle special report is an annual maturity assessment of more than 1,800 technologies and trends. The 2010 Special Report consists of 75 individual Hype Cycle reports, each of which gives a snapshot perspective of a key area of IT or business. Each Hype Cycle report contains an introduction that highlights key trends, such as advances in technological capabilities and changes in the provider marketplace.

This year Sonic Foundry has been selected a sample vendor for education; specifically lecture capture and retrieval tools. "Lecture capture and retrieval tools have tentatively been shown to have some effect on student grades and retention, and they promise to be important pedagogical tools," said Ron Bonig, Gartner research analyst in the report. "The ability to index lectures and the ability to offer playback of selected passages have proven key to these positive results."

"We believe being recognized by Gartner in six hype cycles is a testament to the worthiness of our long-term vision and the importance of our enterprise webcasting platform across all sectors. From students reviewing lectures online to Army generals briefing soldiers in the field, Mediasite is making it possible for individuals around the globe to communicate more effectively, work smarter and achieve better results," said Rimas Buinevicius, chairman and CEO of Sonic Foundry.

Since its introduction in 2003, Sonic Foundry's webcasting platform has set the standard for delivering exceptional instruction and sharing knowledge online. Trusted by educational institutions, corporations and government, the patented Mediasite webcasting and content management system automates the capture and management of multimedia presentations that combine audio, video and accompanying graphics for live or on-demand viewing.

About the Hype Cycle

The Hype Cycle is copyrighted 2010 by Gartner, Inc. and its affiliates and is reused with permission. Hype Cycles are graphical representations of the relative maturity of technologies, IT methodologies and management disciplines. They are intended solely as a research tool, and not as a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader for rich media webcasting and knowledge management, providing enterprise communication solutions for education, business and government. Powered by Mediasite, the patented webcasting platform which automates the capture, management, delivery and search of lectures, online training and briefings, Sonic Foundry empowers people to transform the way they communicate. Through the Mediasite platform and its Event Services group, the company helps customers connect a dynamic, evolving world of shared knowledge and envisions a future where learners and workers around the globe use webcasting to bridge time and distance, accelerate research and improve performance. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE Sonic Foundry, Inc.



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