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Sony Electronics Announces Student Ambassador Program

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SAN DIEGO, Aug. 15, 2011 /PRNewswire/ -- Sony Electronics today announced  a Student Ambassador program with 100 students who have been selected to represent the Sony brand on college campuses around the country starting this fall.  

The students have received some of the latest Sony products including the VAIO S Series laptop computer, the Cyber-shot DSC-TX10 digital camera and the Bloggie camera, along with the necessary training and tools to promote the products in peer-to peer activities.

"Sony Electronics is excited to launch a Student Ambassador program and actively engage with college students around the country," said Dan Stevenson, senior vice president of Sony Electronics' online retail business.  "Our Student Ambassadors are not only equipped with some of the most exciting Sony products available but they also have firsthand experience working with Sony experts and have learned how to unleash their own creativity in ways that only Sony can. They are now empowered to begin connecting with their peers on their respective campuses to ignite the passion they have for Sony in others," he added.  

The new Sony student ambassadors will serve as Sony Electronics representatives for one academic year. Sony Electronics is rolling out the program with support from Volt Workforce Solutions, the staffing business unit of Volt Information Sciences, Inc.

"Volt is extremely excited to be helping with the Sony Student Ambassador project," said Jerome Shaw, executive vice president and co-founder of Volt Workforce Solutions. "Sony student ambassadors earn a wage while gaining valuable experience to promote the latest Sony products in universities throughout the U.S."

About Sony Electronics Inc.

Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, sales, marketing, distribution, and customer service.  Sony has played a key role in the development of Blu-ray Disc™, CD, DVD and Super Audio CD technologies, among many others. The company is noted for a wide range of consumer audio-visual products, such as the BRAVIA® 3D LCD HDTV, BRAVIA® LCD high-definition television, Sony Internet TV with Google TV, Cyber-shot® digital camera, Handycam® camcorder and Walkman® personal stereo. Sony is an innovator in the IT arena with its VAIO® personal computers and in high-definition professional broadcast and video equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and the SXRD™ 4K digital projector. Sony also offers a full line of business-to-business products for medical, security, visual imaging and photofinishing applications.

SOURCE Sony Electronics Inc.



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