Sony Music Entertainment and FIFA Announce Superstar Charity Album Around Upcoming 2010 FIFA World Cup South Africa(TM)

NEW YORK, March 10 /PRNewswire/ -- Sony Music Entertainment has begun work on the official music album to be released in conjunction with the upcoming  2010 FIFA World Cup South Africa™. 

The album will be a charity driven  project, with all of Sony Music's net profits being donated  to Africa-related charities and all of FIFA's net profits being  donated to the Official Campaign of the 2010 FIFA World Cup™ "20 Centres  for 2010" which will create 20 Football for Hope Centres for education, public  health and football in disadvantaged communities across Africa. In addition to  the official album, Sony Music will be releasing three official songs, including  the official song of the official event mascot Zakumi.  

Discussions are already underway with a range of superstar artists about their participation in this World Cup  album. 

The album will feature creative collaborations between local African and international artists, with an  expected release in the weeks preceding the event, which begins in  June 2010. 

Sony Music Entertainment is a wholly-owned  subsidiary of Sony Corp., an Official Partner of the FIFA World Cup 2010 South  Africa™. 

About  Sony Music Entertainment

Sony Music  Entertainment is a global recorded music company with a roster of current  artists that includes a broad array of both local artists and international  superstars. The company boasts a vast catalog that comprises some of the most  important recordings in history. It is home to premier record labels  representing music from every genre, including American Recordings, Arista  Nashville, Arista Records, Aware, Battery Records, Beach Street Records, Black  Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic  Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz  Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy  Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA  Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony  Music Latin, Star Time International, Verity Records, and Volcano Entertainment.  Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of  America.  

About FIFA

The Federation Internationale de Football Association is  the world governing body of football, comprising 208 football associations  grouped into six  confederations. Based in Zurich, Switzerland, FIFA's activities extend  far beyond its broad spectrum of international competitions headed by the FIFA  World Cup™. FIFA provides material, financial and promotional means to develop  the game around the world, and offers underprivileged communities support  through the Football for Hope movement. For the Game. For the  World.

For more information on FIFA and its competitions,  especially the 2010 FIFA World Cup South Africa™, please visit the official  website at www.FIFA.com.

SOURCE Sony Music Entertainment