Sony Pictures Home Entertainment Launches Video App to Promote SALT on Blu-ray & DVD

Video creator allows fans to put their Facebook friends into a spy caper with Angelia Jolie

Dec 23, 2010, 06:00 ET from Sony Pictures Home Entertainment

CULVER CITY, Calif., Dec. 23, 2010 /PRNewswire/ -- Sony Pictures Home Entertainment announces the creation of a new video app based on the movie SALT.

The Compromise Your Friend app allows users to create and share a video that "outs" a friend as a spy. The app uses Facebook Connect to access images of friends who can then be humorously identified as a sleeper cell agent in a mock newscast that is cut together with scenes from SALT. The app is accessible through the SALT Facebook page (http://www.facebook.com/SaltMovie) or the SALT website (http://www.sonypictures.com/homevideo/salt/compromiseafriend/).

Brian Harris, Creative Director at Bradley and Montgomery, who conceived and built the app on behalf of SPHE, says, "In a year that started with real Russian spies and ended with WikiLeaks posting classified information, we are talking about espionage more than anytime since the Cold War ended. How hard must it be to be a spy in the age of Facebook? We thought the idea of outing a Facebook friend as a spy – with, of course, some humorous touches – would be a fun way to celebrate the DVD/Blu-ray release of Salt."

SALT is now on Deluxe Unrated Blu-ray and DVD and features two alternate endings not seen in theaters.

About Sony Pictures Home Entertainment

Sony Pictures Home Entertainment is a Sony Pictures Entertainment company. SPE is a division of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation.  SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 100 countries.  Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com

About Bradley and Montgomery

Bradley and Montgomery (BaM) works with some of the world's biggest brands, including Microsoft, Sony, VH1, MTV and JPMorgan Chase, on creative projects and campaigns with impact. BaM has been recognized at The Webby Awards, The One Show, named Best in Show at the 2006 Creative Media Awards and won Best Standalone Online Video at the 2009 OMMA Awards. Its campaigns have been profiled in AdAge, The Wall Street Journal, The New York Times, the Los Angeles Times and Fast Company. For more information on BaM, visit www.bamideas.com.

SOURCE Sony Pictures Home Entertainment



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