Sony Pictures Networks India (SPN) Partners With 'YOUBORA' to Boost Online Audience Engagement

Sep 09, 2016, 04:00 ET from NICE PEOPLE AT WORK

BARCELONA, Spain, September 9, 2016 /PRNewswire/ --

The Media Conglomerate Leverages Real-time Data to Enhance Audience Satisfaction 

NICE PEOPLE AT WORK (NPAW), the leader in business intelligence and analytics technology for the online video industry, today announced that Sony Pictures Networks India (SPN) has chosen YOUBORA to optimize quality of experience to boost audience engagement. By utilizing NPAW's YOUBORA solution, SPN will be able to deliver quality television content via the internet.

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Launched in 1995, SPN is one of India's largest Hindi language content providers in the Indian sub-continent, airing local hits such as Kaun Banega Crorepati, CID, Taarak Mehta Ka Ooltah Chashmah amongst others. SPN has integrated with YOUBORA analytics to accommodate the growing demand for OTT and On Demand videos, to present quality content equal to conventional television to its online viewers.

YOUBORA, NPAW's award winning analytics and business intelligence platform, leads the industry in providing content providers with detailed read-outs of the video delivery ecosystem. With this tool, content providers can respond appropriately to delivery issues, thereby boosting audience engagement, satisfaction and consequently loyalty by minimizing experience problems such as buffering or lag time. Such disruptions are managed easily with YOUBORA's real time data collection capabilities, the most granular in the industry including the platform's SmartModules.  

"Too often, South Asia is overshadowed by the Far East, Western Europe and America where business opportunity is concerned. We feel privileged to assist Sony Pictures Networks India (SPN) in delivering superior video experiences to their audience." said NPAW's CEO, Ferran Gutiérrez, of the agreement. "We are confident that with YOUBORA Analytics, backed by our expert staff, SPN will achieve their goals, which is ultimately our goal - to bring to end users an enjoyable, disruption free, video experience."


"Our audience deserves the best experience possible when they turn to their computer or any device to watch their favorite programming", said Ajay Kumar Meher, Sr. VP - IT & Post Production of Sony Pictures Networks India (SPN). "The real-time quality and audience engagement metrics provided by YOUBORA leads the industry in this regard, and we are excited SPN will have access to this resource."

About NPAW 

NPAW is a Business Intelligence and Big Data company serving the online video industry. Through our solid, agile, and highly scalable analytics infrastructure, we support reliable data analysis for any customer in a timely, personalized and cost-effective manner. Our platform, YOUBORA, combined with NPAW's highly knowledgeable and experienced team, enables our customers to make informed and strategic business decisions, take action to efficiently resolve video delivery disturbances, among other innovative purposes, using in-depth and complete data.

NPAW is a global company with offices in Barcelona and New York. In January 2016, NPAW expanded its market focus to cover the United States, but aims to continue its global expansion. We work with multiple partners and have an extensive network to support our customers. The company is privately held with VC backing, and was founded in 2008.

Please visit http://www.nicepeopleatwork.com for further information.

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN - the cluster of sports entertainment channels and LIV - the Digital Entertainment Channel, and, SPN's Motion Pictures division, formerly MSM Motion Pictures.

Sony Pictures Networks India is in its 21st year in India.

SOURCE NICE PEOPLE AT WORK