SAN DIEGO, Oct. 18, 2011 /PRNewswire/ -- Sony Electronics today made it even easier to trade-in or recycle old or unwanted consumer electronics products for free in a socially and environmentally responsible manner through one simple to use web site at www.sony.com/ecotrade.

The new web site is designed to help consumers find the best way to trade-in or recycle both eligible Sony and non-Sony products for credit towards the latest Sony electronics products.  

A drop-off center locator helps consumers find the nearest participating recycling center where they can drop off their electronics. For those located more than 25 miles from a drop-off center, Sony offers free shipping and recycling on eligible Sony-branded products that weigh less than 25 lbs.  

"Sony Electronics continues to take concrete steps to improve the safe management of used electronics and is committed to making recycling as easy as it is to purchase new products," said Mark Small, vice president of the Environmental, Safety and Health department at Sony Electronics. "We support the recycling of our products in the same respect we have when we create them, and our ultimate goal is to take back one pound of eWaste for every pound of product we make."

Sony Electronics has made voluntary commitments to the U.S. Environmental Protection Agency's industry partnership under the National Strategy for Electronics Stewardship to promote environmentally sound management of electronic waste through the use of certified recyclers. Since 2007, Sony's Take Back Recycling Program has recycled over 50 million pounds of Sony products in the U.S.

SOURCE Sony Electronics