LOS ANGELES, Dec. 20, 2012 /PRNewswire/ -- Wanda Wen, the creative force and founder of the well established Melrose Avenue bastion of luxury paper goods, custom invitations, cards, gifts, and gift wrapping, has moved into Suite G154 of the Pacific Design Center – directly inside the Valet Entrance to the complex.
The move comes on the heels of the demolition of Soolip's 17-year home in a complex of bungalows on the corner of Melrose Ave. and Norwich in West Hollywood. "We have so many exciting projects in the works, and wanted to be surrounded by the ultimate community of creative and luxury driven showrooms in Southern California, so a move into the PDC with a retail space on the main level and a custom atelier one level above, allows us the best of both worlds," said Wen.
Soolip's library of custom creations includes work executed for major international celebrities, the highest levels of corporate marketing and packaging, and projects with event planners from around the world.
Known for eco—conscious paper and gifts, loyalists have long stocked up on LA's finest collection of handmade cards, the shop's signature tree-free papers made of cotton remnants and opulent Japanese Yuzen silkscreen sheets, hand stitched leather journals and albums, and writing accouterments from pens and wax seals to the perfect color ink. All curated with Wen's eye for finding truly unique gifts.
Wen, the author of The Art of Gift Wrapping (Potter Craft/Random House) based on her ideas for using organic, unique and uncommon materials, is pleased to be up and running for her loyal clientele whom have made Soolip their gift-wrapping destination for years. Gifts bearing the label "perfectly wrapped by Soolip" stand out and convey something special for both the gift-giver and recipient.
The new location is open for business Monday – Saturday, 9am – 5pm, and by appointment. At home custom wrapping services are also available right up to Christmas Eve.
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