Sophia Graydon Sleepwear Revitalizes Tired Category
New Brand Perfects the Art of Leisure with Exquisite Fabrics, Beautiful Style and Premium Construction
MINNEAPOLIS, Aug. 28, 2012 /PRNewswire/ -- Sophia Graydon, a new luxury sleepwear and loungewear brand, unveils its debut collection on www.sophiagraydon.com. Revitalizing an often-ignored apparel category with sophisticated design, beautiful European fabrics and classic garment construction, Fall 2012 features four distinct collections – Sophia (Swiss cotton basics), Lowry (Italian silk basics), Odessa (French lace), and Grand Marais (French silk/Scottish cashmere) – with a total of 41 pieces, designed and constructed in the United States.
(Photo: http://photos.prnewswire.com/prnh/20120828/CG62649)
Created by Monica Nassif, founder of home goods companies Caldrea and Mrs. Meyer's Clean Day, Sophia Graydon was born out of Nassif's frustrations in finding luxurious and well-made sleepwear and loungewear. When Nassif sold Caldrea, she was looking forward to some time off. After scouring stores, catalogues and the Internet for something suitable to wear around the house, she was disappointed by the lack of options for women who desire the same level of style and quality in sleepwear that she seeks in her everyday wardrobe. Nassif took matters into her own hands by developing the collection she was dreaming of, now known as Sophia Graydon.
"When I finally had time to relax, it was impossible to find elegant and comfortable sleepwear. In my search I learned I had three choices: frumpy flannel nightgowns, tart wear that was not made for lounging, or my own personal fallback, broken-in athletic wear," recalled Sophia Graydon Founder Monica Nassif. "I quickly realized my retirement was over. I had to create a line that perfects the art of leisure through beautiful pieces that don't sacrifice style, quality or comfort," continued Nassif.
Each element in Sophia Graydon is carefully considered and constructed so pieces are wearable and alluring. The line features signature design details such as deep hems, petite French seams, tuxedo striping and menswear-inspired cuffs to bring an effortless refinement to the collection. Signature shapes, including a pajama top, camisole, boxer short, pajama pant and robe, are made using traditional draping methods to ensure a true, elegant fit that is flattering and functional.
With fabrics meticulously sourced from Europe, the quality and feel of the collection is unparalleled. Black and white Swiss cottons in the Sophia Collection are selected specifically for their rare extra-long staple fibers to ensure garments are soft, strong and immensely comfortable. The line's sexiest capsule, the Odessa Collection, is constructed from midnight blue lace sourced from premier French lace mills. French and Italian silks used in the Lowry and Grand Marais Collections are chosen for their lovely feel, beautiful drape and rich navy, platinum, floral and gold colorways. Statement pieces for fall include a menswear-inspired reversible Scottish cashmere and French silk robe, a dramatic silk floral caftan, and a seductive lace nightshirt and pant.
Retailing for $175 to $3,950, Sophia Graydon is available exclusively at www.sophiagraydon.com.
SOURCE Sophia Graydon
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