SouFun Holdings Limited Announces Pricing of Initial Public Offering on the New York Stock Exchange

BEIJING, Sept. 16 /PRNewswire-Asia-FirstCall/ -- SouFun Holdings Limited ("SouFun" or the "Company") (NYSE: SFUN), the leading real estate Internet portal and home furnishing and improvement website in China, today announced that its initial public offering of 2,933,238 American depositary shares ("ADSs"), each representing four Class A ordinary shares of the Company, was priced at $42.50 per ADS. The ADSs will begin trading on the New York Stock Exchange on September 17, 2010 under the symbol "SFUN."

Of the 2,933,238 ADSs being offered, 246,914 ADSs are offered by SouFun, 1,826,002 ADSs are being offered by Telstra International Holdings Limited ("Telstra") and 860,322 ADSs are being offered by the other selling shareholders. Telstra has granted the underwriters a 30-day option to purchase from it up to 439,986 additional ADSs to cover over-allotments.

Deutsche Bank Securities Inc. and Goldman Sachs (Asia) L.L.C. acted as joint bookrunners and underwriters for the offering.

SouFun's registration statement relating to these securities has been declared effective by the United States Securities and Exchange Commission. This news release does not constitute an offer to sell or a solicitation of an offer to buy the securities described herein, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

The offering of the securities is made only by means of a prospectus forming a part of the effective registration statement. A copy of the prospectus relating to the offering may be obtained by contacting Deutsche Bank Securities, 60 Wall Street, New York, New York 10005, Attention: Prospectus Department (telephone: (800) 503-4611; e-mail: prospectus.cpdg@db.com) or Goldman, Sachs & Co., 200 West Street, New York, NY 10282, Attention: Prospectus Department (telephone: 212-902-1171; facsimile: 212-902-9316; e-mail: prospectus-ny@ny.email.gs.com).

About SouFun Holdings Limited

SouFun Holdings Limited (NYSE: SFUN) is the leading real estate Internet portal and home furnishing and improvement website in China in terms of the number of page views and visitors to its website in 2009. SouFun obtained advertisements from 60% of online real estate advertisers among real estate information services websites in 2009 in China. SouFun has built a large and active community of users who are attracted by the comprehensive real estate and home furnishing and improvement content available on its portal and which form the foundation of its service offerings. SouFun currently maintains 63 offices in order to focus on local market needs and covers 106 cities with real estate-related content, search services, marketing and listing coverage in China. SouFun had 4,810 employees as of June 30, 2010. SouFun's former and current major shareholders include IDG Venture Capital and Telstra. After this IPO, General Atlantic and Apax Partners, two well-known private equity funds, will become major shareholders of SouFun.

    For more information on SouFun, please visit http://www.soufun.com .

    For investor and media inquiries please contact:

     Jill Jiao
     SouFun Holdings Limited
     Tel:   +86-10-5930-6668
     Email: jiaojie@soufun.com

SOURCE SouFun Holdings Limited



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