WEST CHESTER, Pa., May 10, 2016 /PRNewswire/ -- Both Brad Goreski and Melissa Rivers know a thing or two about fashion, but this June the duo will strive to prove that teal is the new black and fighting cancer is just one stylish step away. The dynamic pair will appear in both the print and television public service announcements promoting "QVC Presents Super Saturday LIVE" to benefit the Ovarian Cancer Research Fund Alliance (OCRFA).
The star-studded event is scheduled to air live on QVC from Santa Monica, CA, on June 11 from 4 to 6 PM (ET). The broadcast will feature prestige brands with an assortment of accessories, apparel, beauty, jewelry and more at sale prices reflecting HALF the manufacturer's suggested retail price*. Best of all, 80 percent of the purchase price** of donated merchandise benefits OCRFA, the largest global organization dedicated to advancing ovarian cancer research while helping women and their families.
"We are thrilled to have both Brad and Melissa joining our campaign this year and creating awareness for this cause," said Rachel Ungaro, vice president, fashion and beauty merchandising, QVC. "Their magnetic personalities will inspire shoppers to support our mission of empowering women through the power of relationships."
Often going undiagnosed in the early stages due to lack of an early detection test, ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among American women. QVC's PSA campaign was designed to shed light on the disease and, this year, with the help of Goreski and Rivers, expose the cause to more women across the country. Additionally, QVC will harness the power of social media and continue the #KeepinItTeal social media campaign featuring videos of celebrities to help raise awareness for ovarian cancer.
"Ovarian cancer is such a prominent issue in women's health and it affects so many," said Rivers. "I'm happy to join QVC in supporting this cause and to give women a reason to give back. This research can truly help to change so many lives for the better. Whether shopping for themselves or for others, viewers can feel confident that their purchases are making a difference."
"I can't tell you how excited I am to be a part of this year's campaign," said Goreski. "I love being able to empower women to look and feel their best. I'm encouraging all the women in my life to tune in and shop! I know they'll find something they love while making an important contribution."
As part of QVC's ongoing commitment to support charitable causes that promote the success and wellness of women through the power of relationships, this event has generated more than $10.3 million since 2007. For more information, tune in to QVC on June 11, visit QVC.com/SuperSaturday and the QVC apps.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 358 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company's website, QVC.com, is ranked among the top general merchant Internet sites. ©2016 QVC, Inc., QVC, the Q and Q Ribbon Logo, are registered service marks of ER Marks, Inc. and QVC, Inc.
About Ovarian Cancer Research Fund Alliance (OCRFA)
Ovarian Cancer Research Fund Alliance (OCRFA) is the largest global organization dedicated to advancing ovarian cancer research while supporting women and their families. Ovarian Cancer Research Fund merged with Ovarian Cancer National Alliance earlier this year to become OCRFA, the voice for ovarian cancer. OCRFA advances private research, advocates for increased federal research, awareness dollars and policies that give women access to the services they need, as well as supports women and their families before, during and after a diagnosis. OCRFA has invested over $70 million in private ovarian cancer research and lobbied Congress for over $2.2 billion dollars dedicated to ovarian cancer research and awareness and has ensured the issues faced by the ovarian cancer community are heard in local and national legislative offices. Programs like Woman to Woman, which pairs gynecologic cancer patients with gynecologic cancer survivors and Survivors Teaching Students®: Saving Women's Lives an educational program which connects ovarian cancer survivors with health professional students to present their unique stories along with facts about the disease engage the survivor community throughout the country.
*Based upon suppliers' representations of the value. No sales may have been made at these prices.
**Purchase price excludes Shipping, Handling and Tax. QVC Presents Super Saturday LIVE has generated more than $10.3 million since 2007.
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SOURCE QVC, Inc.