SoundingBox Data Seeks to Help Bank Web Sites Be More Human
NEW YORK, Sept. 13, 2016 /PRNewswire/ -- Web testing platform SoundingBox has captured new data that aims to help bank web sites connect on a more human level with their customers. By finding new way to test and monitor web sites that combines usability and engagement with context and emotion, the data reveals what banks can do to stand out from their competitors.
SoundingBox helps organizations see their websites through the eyes of people that use them. Sites receive a Resonance Score which gauges four fundamental aspects of digital experience: Autonomy, or the sense of competence people feel while interacting; Engagement, beyond time and clicks to include emotion in the moment; Attachment, or how well the site aligns with values over the long-term; and Action, or how much the site encourages someone to move forward with positive goals.
SoundingBox provides an advanced experience visualization environment, allowing subscribers to connect experience replays with data about perceptions and feelings to reveal best practices. "Banks are increasingly differentiated by the experience they provide through their web sites. Every page matters, and needs to cohere around a simple message: we care about you and helping you meet your financial goals. It's hard to be authentic. It's a moving target, a bar that is always being raised" said Diana Sapanaro the banking data lead analyst.
SoundingBox goes a step further by allowing teams to compare their data with other sites, providing a clear read on where pages and processes fall short or exceed expectations, and most importantly why. "Our goal in designing SoundingBox has been to solve a problem all financial services teams face. Web analytics may tell you about what people do, but it misses what people think and how they feel," said Steve Ellis, the lead developer of the SoundingBox visualization dashboard.
SoundingBox is just coming out of private beta. Early adopters at 4 leading financial institutions have already chosen SoundingBox to help assess where they stand and plan for the future. In this effort, SoundingBox is currently monitoring the websites of most leading US banks including Ally, Bank of America, BankMobile, BB&T, BMO Harris, Capital One, Chase, Citi, Discover Bank, EverBank, Fifth Third Bank, GoBank, HSBC, Moven Bank, PNC, Simple, SunTrust, TD Bank, US Bank, USAA Bank, and Wells Fargo.
For more information about SoundingBox for banking visit https://soundingbox.com/banking.
About SoundingBox
SoundingBox is team of qualitative researchers, data scientists, and software engineers dedicated to creating a platform that provides breakthrough insights about websites unavailable anywhere else. SoundingBox is a Change Sciences company, and made with love in NYC. Change Sciences counts 18 Fortune 100 companies as clients and has completed more than 700 projects in the last five years for clients in financial services, healthcare, entertainment, travel, government, e-commerce, and e-learning.
Contact:
Kelly Nolan
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New York NY, 10036
Ph: 914.204.1268
SOURCE SoundingBox
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