Source3 and the U.S. Army Announce a New Licensing Agreement

Source3 to Offer Customized 3D Printed Keepsakes

Feb 10, 2016, 10:00 ET from Source3

NEW YORK, Feb. 10, 2016 /PRNewswire/ -- Source3 and the U.S. Army have entered into a licensing agreement to offer 3D printed personalized ornaments for U.S. Army service members, family and friends. These customizable keepsakes featuring personal photographs of proud U.S. Army service members will be printed using Color Jet Print (CJP) 3D technology and sold on the MyKeepsake website.

The agreement between Source3 and the U.S. Army was facilitated by Beanstalk, a leading global brand extension agency based in New York. "The U.S. Army is a longtime client of our agency and we are delighted to open up a whole new world of bespoke products for service members, family and friends of the U.S. Army through 3D printing technology with Source3," says Allison Ames, CEO of Beanstalk.

"3D printing enables new categories of personalized products by presenting brands with opportunities to engage fans in the individualized ways consumers love," commented Scott Sellwood, Co-Founder and VP of Business Development for Source3.

These full-color keepsakes can only be created by utilizing 3D printing technology. They are available now and are sold exclusively on the MyKeepsake marketplace at https://mykeepsake.xyz/usarmy/.

About Source3

Source3 is a large-scale licensing and distribution platform for 3D content based in New York City. Founded by Google and 3D Systems veterans, the team's previous venture was RightsFlow, an enterprise licensing technology for the music industry acquired by YouTube in 2011. Source3 works to bring premium branded content to the 3D ecosystem. For more information, please visit www.source3.io

About Adamation/ MyKeepsake

Adamation was founded in 2012 with the belief that 3D printing would enable a new market for mass customizable products to emerge. Adamation's www.myKeepsake.xyz branded website integrates patent pending technology, curated 3D art and in-house 3D printing capabilities into a unified experience where users can upload and embed their photos into a full-color personalized keepsake.

About U.S. Army

By federal law, licensing fees paid to the U.S. Army for the use of its trademarks provide support for the Army Trademark Licensing Program, and net licensing revenue is devoted to U.S. Army Morale, Welfare and Recreation programs. The U.S. Army name, trademarks and logos are protected under federal law and used under license by Source3.

About Beanstalk

Beanstalk, a global brand extension agency, works closely with our clients to unlock brand equity and create many of the world's most recognizable products and services.  We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer.

Beanstalk offers a breadth of services including brand representation, manufacturer representation, retailer partnerships, creative services, approvals management, legal and financial services, and royalty auditing. Blueprint – Powered by Beanstalk, our consulting division, advises clients through four key practice areas: brand extension + retail development, research + insights, design + identity, and operations + governance. Tinderbox, our digital division, works with gaming and new media properties to realize their potential in the world of consumer products.

The company is headquartered in New York, with offices in London, Miami, and Cincinnati, and affiliates throughout the world.  For more information, please visit www.beanstalk.com. Beanstalk is part of the DAS Group of Companies.

About The DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

 

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