NEW YORK, June 29, 2016 /PRNewswire/ -- Nelson Mandela once said of South Africa "Our greatest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure."
As one of the most sophisticated, diverse, industrialized and promising developing country globally, SA is indeed what Madiba once professed - a powerful country. One that is a "business destination of choice for over 600 American companies" according to Carol O'Brien, the Executive Director of AMCHAM in Johannesburg.
SA is larger-than-life nation and a key investment location. Both for the market opportunities that lie within its borders and as a springboard to the rest of Africa which embraces a market of about 1 billion people.
According to Ms. O'Brien American companies have come a long way since beginning their South African journey over 100 years ago, taking many roads and beating new pathways. Every day in SA brings with it an encounter with a developing country that offers world-class financial services, well developed infrastructure, rule of law, and a quality of life that is globally unequalled.
AMCHAM SA reports that in 2014 and 2015 the Top 10 American companies by revenue contributed R109 and R115 billion to the South African economy, respectively. Proving that trading opportunities in the South African market are geared to increase the bottom line for effectual and competent companies.
It is notable that the 600 American companies in SA contribute at least 10% of SA's GDP, a mean feat by its impact. For example, the top 10 companies mentioned above, collectively employed 53 500 and 56 000 direct employees in 2014 and 2015 respectively. These are jobs that bring pride to the hearts of workers and their families across the width and breath of South Africa. In the same vein, the development and empowering of local workers is a key goal for these businesses because they have realized that skilled people are the prized assets behind their success in this market.
American companies have united to answer the clarion call by the South African government to build a country that belongs to all who live in it as encapsulated in the freedom charter by becoming part of its heartbeat. Their contribution to decreasing unemployment, fighting poverty and reducing inequality whilst continuing to build the power nation that Madiba once cited, has set them apart from their competition.
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SOURCE Brand South Africa