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Southwest Securities Inc. Selects Orion Advisor Services As Portfolio Accounting Service Partner

Flexibility, Integration and Efficiencies Cited in Choice of Back-Office Service Provider

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OMAHA, Neb., Oct. 23, 2012 /PRNewswire/ -- Orion Advisor Services, LLC was selected as the portfolio accounting service partner by Southwest Securities, Inc., the principal broker-dealer  subsidiary of SWS Group, Inc. (NYSE: SWS), based in Dallas, Texas. Southwest Securities provides securities brokerage, investment banking and securities clearing services to a broad range of individual, corporate, public and industry clients.

(Logo:  http://photos.prnewswire.com/prnh/20101115/NY01419LOGO)

"Southwest Securities needed a highly customized and flexible back-office solution because of its unique business model as a registered investment adviser, registered broker-dealer and national clearing firm," said Eric Clarke, President of Orion. "We were able to step in with an integrated technology platform that distinguishes Southwest Securities from its competitors and ties together all of its functions."

Orion, a premier portfolio accounting service provider, provides clients with the flexibility, scale, and efficiencies needed to grow their businesses. Orion's industry-leading platform offers clients customized accounting and reporting options that reflect their unique value propositions.

"We were originally looking for enhanced fee billing efficiencies, but quickly realized that Orion's integration of essential back-office areas onto a single platform would help us deliver consistent services across all our functions," said Holly Peritz, President of SWS Financial Services, Inc. and Associate Director of Retail of Southwest Securities, Inc. "Our partnership with Orion provides us with new flexibility and efficiencies that add up to a significant competitive advantage."

To request more information or to speak with Orion or Southwest Securities executives, please contact Dana Taormina at 973-850-7305 or dtaormina@jcprinc.com.

About Orion Advisor Services, LLC
Orion Advisor Services, LLC, is the premier portfolio accounting service provider founded by and for investment advisors. Orion's mission is to liberate advisors from their back offices so they can enjoy the client relationship side of their business again. Process-driven solutions bring efficiencies to operational areas including new account set up, trading, reconciliation, fee billing, and client communications. Orion services feature the integration, scale, and customization advisors need to support business growth.

Founded over a decade ago, Orion was formed to address the technology needs of its sister company, a fee-only independent registered investment advisor whose growth was constrained by its existing portfolio management platform. Unable to find the right solution, Orion built its own. Today, the firm empowers 275+ advisors and administrates over $75 billion in assets for more than 500,000 accounts. For more information about Orion Advisor Services, LLC, visit www.orionadvisor.com.

About SWS Group
SWS Group, Inc. is a Dallas-based company offering a broad range of investment and financial services through its subsidiaries. The company's common stock is listed and traded on the New York Stock Exchange under the symbol SWS. SWS Group, Inc. subsidiaries include Southwest Securities, Inc., a national clearing firm, registered investment adviser and registered broker-dealer; SWS Financial Services, Inc., a registered investment adviser and a registered broker-dealer serving independent securities brokers and their clients; and Southwest Securities, FSB, one of the largest banks headquartered in the Dallas-Fort Worth metropolitan area.

CONTACT:

Dana Taormina


JCPR


973-850-7305


dtaormina@jcprinc.com

SOURCE Orion Advisor Services, LLC



RELATED LINKS
http://www.orionadvisor.com

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