LOS ANGELES, May 18, 2016 /PRNewswire/ -- Soylent, a pioneer in food technology, delivering nutritionally-complete staple meals that provide all the essential nutrients required to fuel the human body, today announced that the Company is establishing a new initiative in support of World Food Program USA, a non-profit based in Washington, D.C. that builds U.S. support and resources for the World Food Programme, the largest humanitarian agency fighting hunger worldwide.
Soylent will be adding an additional incentive to its Friend Referral Program (www.soylent.com/refer). Through this initiative, current Soylent subscribers can refer a friend, and for each person that subscribes to Soylent 2.0, the Company will donate a day's worth of food (four meals at $0.25 per meal) to World Food Program USA. Those referred to the program will also receive 50 percent off their first 12 bottles of Soylent 2.0.
"We are proud to support World Food Program USA in all its endeavors," said Soylent CEO and Co-founder Rob Rhinehart. "The World Food Programme is the gold standard, and we know that our customers share our commitment to improving the health and nutrition of people around the world."
"At World Food Program USA, we know the foundation for a healthy future begins with good nutrition," says Rick Leach, President and CEO of World Food Program USA. "By joining forces with innovative companies and passionate consumers, we can create a world without hunger."
"We see tremendous potential from our thriving consumer business to support the important work of the World Food Programme," added Josh Bachner, Soylent's Director of Global Development. "We have every intention of ramping up our financial support for World Food Program USA with new products and opportunities for our highly engaged community. Our two organizations share a common purpose, and I'm hopeful that through innovation and new business models, we can help make hunger history."
In addition to its commitment to World Food Program USA, Soylent has already donated more than half a million meals to food banks around the country over the last quarter, with the goal of providing 1 million meals in total by the end of the year. In the coming months, the Company will be expanding its support for World Food Program USA through new products and programs.
Soylent™ is a pioneer in food technology, delivering nutritionally-complete staple meals that provide all the essential nutrients required to fuel the human body. Soylent is produced with sustainability and efficiency in mind to create a convenient, nutritious, and affordable meal that is better for our health and the environment. CEO/Co-founder Rob Rhinehart and team developed Soylent after recognizing the need for a simpler, more efficient food source. The company is headquartered in Los Angeles, CA. For more information, visit http://www.soylent.com.
About World Food Program USA
World Food Program USA is a non-profit organization based in Washington, D.C. that supports the mission of the United Nations World Food Programme, the largest humanitarian agency solving hunger worldwide. Together we're building a future free from hunger and delivering hope to the world's most vulnerable families.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/soylent-to-raise-support-for-world-food-program-usa-through-friend-referral-initiative-300270801.html