SPA Future Thinking Adopts Globalpark Technology for Bespoke International Media and Youth Research

Dec 07, 2010, 04:30 ET from Globalpark

LONDON, November 29, 2010 /PRNewswire/ --

- Leading Independent Research Agency Partners With Globalpark

Globalpark (http://www.globalpark.com), a leading provider of panel community and survey software, is the preferred feedback management platform for international projects run by recently merged full service research agency, SPA Future Thinking. Working together, the company has been able to execute a variety of international media projects with superb results.

SPA Future Thinking is now an international research agency specializing in media and FMCG sectors, working with some of the world's most respected brands across a wide range of projects - from customer experience and satisfaction, brand tracking, marcomms evaluation, to NPD, volumetrics and forecasting. Globalpark technology is used to reach international audiences, capture and quantify consumer opinion and inform business-critical decisions.

Since working with Globalpark, SPA Future Thinking has benefitted from the project management capabilities of their London team, who coordinate multiple global panel providers into a single, efficient research solution, freeing up vital account executive time to focus on reporting and findings.

"Our partnership with Globalpark has allowed us to manage large-scale and complex international projects that we simply would not have been able to deliver on budget without them. Globalpark's platform does the heavy-lifting for us in terms of data collection and reporting, freeing our resources to focus on providing strategic insight," said Richard Barton, Managing Director of the SPA Future Thinking London office.

"The modular nature of our feedback management platform allows research agencies to easily adapt to bespoke research requests, no matter how complex. We are pleased that SPA Future Thinking is part of our growing community of research agency partners worldwide," said Alex Wilke, Managing Director for the Globalpark UK office.

About Globalpark

Globalpark provides panel, community and survey software that enables organizations to manage

what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony, TNS and Warner Music. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.

For more information, visit http://www.globalpark.com

SOURCE Globalpark