Sparkling ICE® Grows Award-Winning Product Line With New Sparkling Lemonade Expansion
TalkingRain's Zero-Calorie, Sparkling Water Now Offers Four Lemonade Flavor Varieties
SEATTLE, May 6, 2013 /PRNewswire/ -- Sparkling ICE®, part of the TalkingRain® portfolio of beverages, is proud to announce the expansion of the fast-growing brand with a new great tasting, zero calorie Lemonade product line. Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea are a complement to the Classic Lemonade flavor successfully launched in 2012.
A sparkling twist on a summertime favorite, the Sparkling ICE Lemonades offer consumers a bold new take on a popular summertime drink. Seeing an opportunity to meet consumer desires for sugar-free, full-flavored sparkling beverages, Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties, and has been extremely pleased with the positive consumer feedback thus far in test markets leading up to the national launch.
"Developing bold flavors specifically for our passionate customers has helped Sparkling ICE become the fastest growing non-alcoholic beverage brand in the nation," said Kevin Klock, CEO of TalkingRain Beverage Co."Offering ideal flavor combinations for summer, we look forward to continued success with the introduction of our three new lemonade varieties."
TalkingRain, which celebrated its 25th anniversary last year, attributes the company's recent unprecedented growth to an increased focus on its Sparkling ICE brand. Sparkling ICE was recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success for newly launched products. The brand also received the award for "Best Sparkling Beverage" for the Sparkling ICE Coconut Pineapple flavor at the 2012 InterBev Awards, and proudly continued setting industry standards by claiming "Best Enhanced Water" at the BevNET Best of 2012 Awards.
The Sparkling ICE flavor family now features Classic Lemonade, Raspberry Lemonade, Strawberry Lemonade, Lemonade with Tea, Crisp Apple, Peach Nectarine, Coconut Pineapple, Black Raspberry, Kiwi Strawberry, Orange Mango, Pomegranate Blueberry, Pink Grapefruit and Lemon Lime, with more exciting flavor expansions on the horizon.
About Sparkling ICE® Beverages
Sparkling ICE has made a great tasting, refreshing, zero calorie beverage Perfectly Possible™. Combining naturally flavored sparkling mountain spring water, vitamins and antioxidants and natural fruit juices, Sparkling ICE offers a bold, lightly-carbonated beverage that appeals to all age groups. Available in thirteen refreshing flavors: Coconut Pineapple, Lemon Lime, Kiwi Strawberry, Classic Lemonade, Lemonade with Tea, Raspberry Lemonade, Strawberry Lemonade, Orange Mango, Pomegranate Blueberry, Pink Grapefruit, Black Raspberry, Crisp Apple and Peach Nectarine, Sparkling ICE can be found in retailers nationwide. Sparkling ICE is part of the TalkingRain family of beverages, and retails for $1.19-$1.29. To locate Sparking ICE visit www.sparklingice.com.
SOURCE Sparkling ICE
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