Sparks Grove Announces Lange Taylor as Vice President
Agency's focus on client partnerships strengthened by new appointment
ATLANTA, Nov. 19, 2013 /PRNewswire/ -- Atlanta-based marketing strategy and creative agency, Sparks Grove, is pleased to announce the addition of Lange Taylor as Vice President. In this role, Taylor will be responsible for driving client growth and agency development across key accounts with a concentrated focus on lifestyle marketing sectors, including travel and hospitality.
Taylor has more than 18 years of agency marketing experience across a wide variety of blue chip companies. He brings expertise in managing cross-geography, multi-functional teams to deliver award-winning programs in integrated marketing, brand development, advertising and media engagement to his role at Sparks Grove.
His experience leading campaigns from planning to execution across digital, traditional and direct marketing will strengthen Sparks Grove's hybrid business model of combining agency and consulting knowledge.
"What attracted me most to Sparks Grove and North Highland is its strong pairing of creative know-how with unique strategic consulting expertise," Taylor said. "Marketing clients today are attracted to partners who can not only deliver world-class creative, but who can work with them to solve major business challenges. Sparks Grove delivers on that unique promise and I'm excited to be a part of the team."
"We are pleased to welcome Lange to the Sparks Grove team. He is a proven leader and will be a valuable asset as we continue to grow," said Minsoo Pak, Sparks Grove Chief Creative Officer.
Prior to joining Sparks Grove, Taylor worked at Digitas for 10 years, most recently serving as Managing Director for the Atlanta office. Along with guiding the day-to-day operations of the Atlanta office and serving as the relationship lead on client business, Taylor was also responsible for strategic oversight of large-scale brand activation and advertising for major accounts.
Taylor holds a B.A. in Advertising from the Grady School of Journalism and Mass Communication from the University of Georgia.
About Sparks Grove
Sparks Grove is a marketing strategy and creative agency that offers insight, strategy, design and customer experience solutions to many of the world's leading brands. A division of North Highland, Sparks Grove delivers clients fresh ideas that invigorate their brands and resolve pressing business challenges. For more information, please visit our website at www.sparksgrove.com.
About North Highland
North Highland is a global consulting firm with a proven record of enabling great returns on our clients' investment. Our high-caliber consultants offer deep experience and expertise across many diverse industries and service areas.
We specialize in solving tough business challenges, being easy to work with, and nurturing long-standing relationships with the most recognizable brands in the world. Ask any of our clients, and they'll tell you. For more information, visit www.northhighland.com.
North Highland is a proud member of the Cordence Worldwide global management consulting partnership. Learn more at http://cordenceworldwide.com/
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SOURCE Sparks Grove
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