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2014

Speakers Wanted for the MarketingSherpa/MarketingExperiments Optimization Summit 2013 May 20-23 in Boston

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JACKSONVILLE BEACH, Fla., Jan. 21, 2013 /PRNewswire/ -- MarketingSherpa and MarketingExperiments are seeking speakers for their third annual Optimization Summit, May 20-23 in Boston. They're looking for in-the-trenches marketers who can provide real-world case studies about online marketing and landing page optimization, including websites, tests and campaigns.

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Speakers are encouraged to apply if they:

  • Are brand-side online marketers, not vendors or agencies (Vendors or agencies may submit applications on behalf of clients)
  • Have case studies with clear objectives and quantifiable results
  • Can provide how-to presentations with proven tactics for measuring outcomes

"We established these speakers' requirements because marketers count on our events to give them far more than theories; they want actionable information that they can use immediately to improve their online marketing," says Justin Bridegan, Senior Marketing Manager, MECLABS. "We're looking forward to spotlighting marketing professionals who enjoy sharing their knowledge and have a story that will help their peers improve their ROI."

For more information or to submit a speaking application, click here: Optimization Summit Call for Speakers

The deadline for application is Monday, February 11, 2013.

About MarketingSherpa (follow us @marketingsherpa or visit http://www.marketingsherpa.com)

MarketingSherpa publishes case studies, benchmark reports, exclusive research, how-to instructional materials and six content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School's Working Knowledge and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

About MarketingExperiments (follow us @mktgexperiments or visit http://www.marketingexperiments.com)

MarketingExperiments was the first Internet-based research lab to conduct experiments in optimizing marketing and sales processes. Their research team has developed the world's largest collection of optimization-related experiments and case studies, which is disseminated (free) via the MarketingExperiments Journal and www.marketingexperiments.com. The MarketingExperiments Blog complements this research with additional news, insights, analysis and interviews. It also provides another venue to exchange ideas with marketing, optimization and sales professionals.

About MECLABS (visit http://www.meclabs.com)

A science lab with a consultancy, MECLABS conducts rigorous experiments in the new science of optimization and applies discoveries to help businesses optimize sales and marketing financial performance. More than a decade of work spans 1,300-plus experiments including one billion emails and 10,000 landing pages. MECLABS has two primary research groups:  MarketingExperiments conducts experiments to optimize the sales and marketing process, and MarketingSherpa conducts and publishes exclusive case studies, surveys and data analysis, which reveal what works in marketing. MECLABS has six applied research groups: Strategy, Leads, Conversion, Agency, Technology and Training. For more information, visit meclabs.com or call 1-800-517-5531.

SOURCE MarketingSherpa



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