Special Olympics New Jersey and Rosetta Partner on New Marketing Strategy & Brand Positioning

20 Sep, 2012, 16:44 ET from Special Olympics New Jersey

LAWRENCEVILLE, N.J., Sept. 20, 2012 /PRNewswire/ -- Special Olympics New Jersey announced today that it is partnering with leading digital and direct interactive agency Rosetta to develop and implement a new marketing strategy and brand positioning to raise awareness for the organization's regular events held across the state of New Jersey and generate excitement for Team New Jersey going into the 2014 Special Olympics USA National Games, which will be held in New Jersey.

(Logo:  http://photos.prnewswire.com/prnh/20120920/NY78543LOGO )

Rosetta began working with Special Olympics in early 2011 on its brand positioning and online marketing strategy.  As part of the assignment, Rosetta is designing and developing a new website that is expected to launch by the end of the year; developing and integrating all social media components; and leading the strategy and execution of a digital media and outdoor advertising campaign.

"We're honored to partner with and support Special Olympics New Jersey, an organization that does so much genuine good for the children and adults with intellectual disabilities across New Jersey, individuals who meet the challenge and overcome adversity...on the playing field, in their school and in their community," said Rosetta Chief Executive Chris Kuenne. "This is an organization that makes a difference on a local level each and every day and we see plenty of room to grow its base of passionate and loyal supporters through stronger connections and greater awareness of the regular events that are held across the state of New Jersey." 

Special Olympics New Jersey currently serves more than 22,000 children and adults in New Jersey and conducts nearly 200 competitions and fundraisers each year with the help of a network of 20,000 volunteers. Through work in sports, health education and community building, Special Olympics addresses inactivity, injustice, intolerance and social isolation by encouraging and empowering people with intellectual disabilities which leads to a more welcoming and inclusive society.

"The Rosetta Team has demonstrated a sincere passion and pride in creating an extraordinary strategy for Special Olympics New Jersey to advance the lives of the athletes we serve," stated Marc Edenzon, President of Special Olympics New Jersey.  "Every Rosetta Team member embraced the project, each playing a dynamic role in creating a multi-dimensional campaign and online communication that positions our organization for program expansion and outreach going into the 2014 USA Games and beyond."

Rosetta, which is headquartered in Princeton, New Jersey, operates as an independent brand in the Publicis Groupe of global agencies and is one of the nation's largest digital and direct interactive agencies. The Special Olympics New Jersey project is being managed out of Rosetta's New Jersey headquarters. 


Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our differentiated approach for transforming consumers to customers and ultimately advocates for your brand includes a delivery model that identifies, engages and activates customers within four core solution areas: Consulting & Insights, Branded Interactions, Commerce+, and Customer Relationship Management. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies. For more information, visit www.rosetta.com.


Special Olympics New Jersey provides year-round sports training and athletic competition in 24 Olympic-type sports for more than 22,000 children and adults with intellectual disabilities, completely free of charge, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community. For more information, visit www.sonj.org.

Doreen Pustizzi
Sr. Director of Communications
Special Olympics New Jersey
609.896.8000 ext. 274

SOURCE Special Olympics New Jersey