MEXICO CITY, Nov. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ -- Portada (mercadotecnia.portada-online.com), the media leader in advertising, marketing and media in the Americas, has just published the supplement to Compra Programática en Latinoamérica ('Digital Purchasing in Latin America'), featuring Programático López.
The tremendous development of the Latin American digital ecosystem, and digital purchasing in particular, have given rise to the creation of the character, Programático López ('Digital López'), star of this special supplement of Portada sobre la Compra Programática en Latinoamérica. Make the most of these tips and ideas from Programático López!
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With the help of various experts in this field, Programático López, explains that "This new chapter in the digital age is about metrics and efficiency in real time." And he adds: "It should be clear: People don't buy media any longer; they buy audiences!"
IN ADDITION, PROGRAMATICO LOPEZ INVITES YOU TO TOUR THE AMERICAS AT PORTADA EVENTS IN 2016!
- February 18: Foro Portada ARGENTINA (Portada Forum ARGENTINA), Buenos Aires, #PortadaArg
- June 8-9,: 8th Edition of Portada LATAM SUMMIT, Miami, #PortadaLat
- Sept. 21-22: 10th Edition of HISPANIC ADVERTISING AND MEDIA SUMMIT, NYC, #Portada16
(includes the Hispanic Sports Marketing Forum)
- October 11: 6th Edition of Portada MEXICO de Publicidad y Medios ('Portada Mexico, gateway to Advertising and Media'), México DF, #PortadaMX
- October 18: (Portada Forum COLOMBIA), Bogotá, Colombia, #PortadaCol
As Always, Portada events will present the latest trends on advances in Ad-Tech and marketing in Latin America and the United States, great brands and agencies as speakers, and much more…
To receive information on how to sponsor these events or Portada's other digital or print vehicles, please get in touch with Bob Oliva, Director of Business Development at firstname.lastname@example.org or by phone at 1 (305) 546-1515.
Portada (mercadotecnia.portada-online.com), is the media leader for information and analysis on marketing, advertising and media geared towards Latin America, the U.S. Hispanic market and Spain. Portada's mission is to help business and media professionals to understand and reach consumers from Latin America, the U.S. Hispanic market and Spain.