Specific Media Launches Retail Connect™ to Bridge Offline-Online Advertising Gap for Retailers
New Platform is First to Leverage Nielsen Buyer Insights Data to Optimize Brands' Online Ad Strategies
NEW YORK, Oct. 8, 2013 /PRNewswire/ -- Specific Media today announced the launch of its latest media platform, Retail Connect, to bridge the offline-online advertising gap and deliver more effective advertising for brands as well as consumers. Retail Connect is the first media platform to leverage Nielsen Buyer Insights' aggregate data and provide illuminating figures around both in-store consumption habits and online behaviors to inform an optimized and efficient approach to online advertising. Several of Specific Media's retail clients have already launched exclusive pilot digital campaigns leveraging the new solution.
Retail Connect was developed specifically to link retailers with consumers in the online space and deliver messages that influence both offline and web-based purchase behaviors. The solution correlates aggregated data around shoppers' offline retail transactions and consumption trends with online behavior to inform online advertising strategy. The Retail Connect technology allows companies to reach relevant online consumers with enticing offers and messages that can ultimately build revenue for retailers.
"Connecting with consumers is increasingly more complicated; yet, with new technologies that allow us to create a link between offline and online by harnessing insights from aggregated data, retailers can build direct connections with consumers to deliver messages and offers that will resonate," said Jill Botway, Executive Vice President, Global Sales and Marketing, Specific Media. "We're pleased to continue our collaboration with Nielsen and extend our commitment to bringing our clients sophisticated solutions that both epitomize efficiency and embody best practices for consumer protection."
Whether to reinforce brand loyalty for long-time customers or encourage trial for new customers, Retail Connect enables retail brands to segment aggregated data by industry, service and merchant to reach the full potential of their campaigns. With a unique functionality that measures campaign results via offline sales reporting, the solution provides brands with a variety of campaign effectiveness evaluators including changes in behavior and brand affinity.
"Nielsen has a long history of delivering trend data that helps media platforms create smarter solutions for their clients," said Andrew S. Feigenson, Senior Vice President, Digital Client Services, Nielsen. "Specific Media's Retail Connect solution is an exciting opportunity for both retailers and consumers to benefit from an enhanced understanding of buying preferences and habits."
In addition to Specific Media's popular ShareShift Plus, Householding, Shopper Access Total, Specific Mobile and other advertising solutions, Retail Connect provides smarter, more efficient media planning and simplifies the digital landscape for clients across industries and verticals. For Retail Connect, Specific Media has access to purchasing data from 500 retailers including leading Casual Dining, QSR, Electronics, Sporting Goods, Home Improvement, Apparel, Mass Merchandise, Office Supply, Department and Pet stores. To learn more about Retail Connect please visit: http://specificmedia.com/products/adsolutions/retailconnect/.
About Specific Media
Specific Media is a next generation media platform company that enables brands to seamlessly connect with consumers no matter where they are. Working across formats and screens, Specific Media makes addressable advertising a reality. Specific Media's suite of products inspire brands to think differently about their marketing initiatives – combining formats such as video and display and incorporating creative original programming to drive deep engagement and loyalty. As consumers discover new ways to consume content in the digital era, Specific Media will make sure your brand reaches them in the ways they desire. Get – and stay – connected at Specific Media. Learn more at www.specificmedia.com.
SOURCE Specific Media
More by this Source
Specific Media Partners With TRUSTe To Provide Data Collection Best Practice
Nov 12, 2013, 09:00 ET
Specific Media's Householding™ Solution Extends to the Garage
Oct 15, 2013, 08:00 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.