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SPM Communications Establishes Sister Agency MediaLine PR

New firm to serve up agency's expertise to food, restaurant and retail clients


News provided by

SPM Communications

Sep 30, 2014, 07:15 ET

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DALLAS, Sept. 30, 2014 /PRNewswire/ -- SPM Communications has created MediaLine PR to enable the company to grow and to accept new and competitive clients in its areas of specialty, including restaurant, food and franchise.

Photo - http://photos.prnewswire.com/prnh/20140929/149090

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SPM Communications announces the launch of sister agency MediaLine PR (PRNewsFoto/SPM Communications)
SPM Communications announces the launch of sister agency MediaLine PR (PRNewsFoto/SPM Communications)

MediaLine PR is founded by SPM Communications President Suzanne Miller and longtime SPM executive Rebecca Wilkins, who will serve as president of the new agency. MediaLine PR clients include Chipotle Mexican Grill, Cheddar's Casual Cafe, Nothing Bundt Cakes and Pop Star Handcrafted Popsicles. The firm also recently announced the Dallas Farmers Market's revitalization and the opening of The Shed.

"We started MediaLine PR because we wanted to be able to say yes to great brands that would approach us for PR support, but who were competitors of our existing clients," said SPM founder and President Suzanne Miller. "With MediaLine, both companies can grow, and brands can benefit from our deep experience and expertise. I have great pride and confidence in knowing MediaLine is led by Rebecca, who has done great work and helped SPM thrive over the past 13 years."

SPM, which celebrated 15 years in business this year, was recently ranked by O'Dwyer's as Texas' top food and beverage PR firm, and 21st nationwide. Its restaurant clients include CiCi's Pizza, Taco Cabana, Pollo Tropical, Bruegger's Bagels and Salata. The firm also has a specialty in gluten-free, wholesome and better-for-you packaged foods, with Van's Foods and Stubb's Legendary Bar-B-Q among current clients, as well as clients in retail, franchise, beauty, entertainment and pet care.

"We were honored to launch MediaLine PR with clients like Chipotle and Cheddar's Casual Cafe, which have been longtime SPM partners through our many stages of growth," said Wilkins. "We're now building on that wealth of experience to bring in new clients of all sizes, and the future certainly looks bright."

MediaLine PR has hired a team of experienced communicators with brand experience that includes Hilton, Sheraton Hotels, Exxon, USA Football, Boys & Girls Clubs of America, Whataburger, Dallas Farmers Market, Heelys, YoCrunch, CiCi's Pizza, Joe's Crab Shack, Koko FitClub, The Vintage Pearl and entertainment industry studios including Lionsgate Films, Fox Searchlight, Warner Bros. Home Entertainment and Summit Entertainment.

For more information about SPM Communications go to www.spmcommunications.com. More information about MediaLine PR is at www.medialinepr.com.

About SPM Communications
Founded in 1999, Dallas-based SPM Communications promotes and protects brands through media relations, social media and crisis communications. Ranked Texas' fifth-largest PR firm by O'Dwyer's, SPM represents national and regional restaurant, food, retail and franchise brands including Michaels Stores, CiCi's Pizza, Pollo Tropical, Taco Cabana, Bruegger's Bagels, Newk's Eatery, Main Event Entertainment, Petmate, Van's Foods, Stubb's Legendary Bar-B-Q, Salata and eraclea skin care. In addition to its editorial work for clients, the company has been featured in The Wall Street Journal and other media outlets for its "No Jerks" policy of mutual respect and trust among clients, team members and company leaders. More information is available at www.spmcommunications.com, www.Facebook.com/spmcommunications and Twitter @spmspm.

About MediaLine PR

MediaLine PR is a Dallas-based PR firm established in 2014 by veteran communicator and owner of SPM Communications, Suzanne Miller, and her longtime associate, Rebecca Wilkins. With a depth of expertise from media relations to crisis communications, MediaLine PR supports well-respected brands like Chipotle Mexican Grill, Cheddar's Casual Cafe and Nothing Bundt Cakes with added specialties in the retail, food and franchise categories. For more information visit www.medialinepr.com.

MEDIA CONTACT
Kristen Kauffman
SPM Communications
214-379-7000
[email protected]

Rebecca Wilkins
MediaLine PR
214-888-6533
[email protected]

SOURCE SPM Communications

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