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SPM Communications Named Agency Of Record For eraclea® Skin Care

Dallas PR firm to promote growing, science-based product line with national campaign

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DALLAS, Sept. 24, 2013 /PRNewswire/ -- SPM Communications expands its client roster with eraclea, a groundbreaking skin care line featuring the patented HylaSponge® System technology that is the result of decades of scientific research.

The eraclea line, first introduced in 2011, was created by veteran medical and cosmetic marketing executive Morgan Hare and her longtime friend, former Columbia University medical faculty member and biotech research company cofounder Janet Denlinger, Ph.D. The company is a division of Dallas-based Hylaco LLC, a skin care ingredient and product development company, and offers 20 innovative, effective products to cleanse, hydrate, protect and repair the skin.  

"We believe strongly in the science behind the HylaSponge System that is in every eraclea product, and we want to share that information with everyone who wishes to improve the appearance of their skin," said eraclea co-founder and President Morgan Hare. "Our partnership with SPM will help us communicate eraclea's anti-aging benefits, high-quality ingredients and clinically proven results."

SPM's first order of business is to introduce four new products to the growing eraclea line, which is available through physicians, estheticians, skin care spas and centers, and online at

"Beauty is a category in which our team has a wealth of experience, and we are glad to reenter that world with eraclea," said SPM founder and President Suzanne Miller. "Like many of our natural food and restaurant clients, eraclea is focused on the highest quality ingredients that consumers can feel good about, and we look forward to introducing the line to an even wider audience."

Other SPM clients include Michaels Stores, Inc., Chipotle Mexican Grill, Van's Natural Foods, Stubb's Legendary Bar-B-Q, Salata, Joe's Crab Shack, Romano's Macaroni Grill, Bruegger's Bagels and Cheddar's Casual Cafe.

For more information about SPM Communications, go to, or Twitter @spmspm.

About SPM Communications
Founded in 1999, SPM Communications is a Dallas-based PR agency that promotes and protects brands through media relations, social media and crisis communications. With staff in Dallas, Denver and Atlanta, SPM represents national and regional restaurant, food, retail and franchise brands including Chipotle Mexican Grill, Michaels Stores, CiCi's Pizza, Joe's Crab Shack, Romano's Macaroni Grill, Cheddar's Casual Cafe, Bruegger's Bagels, Petmate, Van's Natural Foods and Stubb's Legendary Bar-B-Q. In addition to its editorial work for clients, the company has been featured in The Wall Street Journal and other media outlets for its "No Jerks" policy of mutual respect and trust among clients, team members and company leaders. More information is available at or on Facebook and Twitter @spmcommunications.

Kristen Kauffman

SOURCE SPM Communications


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