2014

'Spokes-Belly' Revealed for Palmer's Cocoa Butter Formula Campaign! Ali Landry to Reprise Role in Trusted Skin Care Leader's New Ad Shoot

ENGLEWOOD CLIFFS, N.J., June 24, 2013 /PRNewswire/ -- Pregnancy looks great on her! Actress and TV personality, Ali Landry, pregnant with her third child, has been tapped to reprise her role as spokesperson in the upcoming Palmer's Cocoa Butter Formula pregnancy ad campaign. Due this summer with a baby boy, the glowing Landry will bare her baby bump for the brand as the face of Palmer's trusted stretch mark products, including the Palmer's Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks and Tummy Butter for Stretch Marks.

(Photo: http://photos.prnewswire.com/prnh/20130624/NY36169 )

Landry first debuted her belly for Palmer's while pregnant with her second child two years ago. Her successful campaign led to a recurring role when Landry announced her third pregnancy. In her sequel shoot, she'll be getting some esteemed co-stars – her own children! Landry's daughter Estela, 5, and son Marcelo, 2, will be joining mom for an ad spot that celebrates beautiful, healthy skin during pregnancy and beyond!

"I am so lucky to partner with Palmer's again, a brand that has been very important to me throughout each pregnancy, on a campaign that truly celebrates beautiful skin for moms," said Landry. "With my third little one on the way, I wouldn't trust anything other than Palmer's stretch mark products to keep my skin looking and feeling its best!" 

As the No. 1 Stretch Mark brand in the U.S., Palmer's Cocoa Butter Formula has been the go-to provider of trusted stretch mark products for both consumers and celebrities alike. The Advanced Formula Stretch Mark product regimen is designed for new and expectant mothers to help reduce the appearance of stretch marks from pregnancy or weight changes. Formulated with a host of skin-loving ingredients like Cocoa Butter and Vitamin E, Palmer's stretch products keep skin looking supple and smooth, and are also hypoallergenic, paraben-free, phthalate-free and dermatologist tested – healthy skin, healthy you!

"Ali has been a hugely successful face (and belly!) for the Palmer's brand and is the perfect spokesperson choice as she embarks on her third pregnancy," says Jennifer Leonard, E.T. Browne Senior Product Manager. "She is beautiful on the inside and out and is a shining example of keeping skin healthy and glowing through pregnancy."

The ad campaign will feature Landry and her baby bump, with a special appearance by her children, showcasing how Palmer's has helped keep her skin flawless throughout three pregnancies! The advertisements are projected to run on broadcast outlets and in major magazines through November 2014.

About E.T. Browne Drug Co., Inc.
Founded more than 160 years ago as one of America's first skin care companies, E.T. Browne Drug Co., Inc. is a leader in treatment-oriented beauty products with its trusted Palmer's® brand.  The name Palmer's® is synonymous with high-quality natural skin and hair care product lines including Cocoa Butter Formula, Olive Butter Formula, Shea Butter Formula, Skin Success, Olive Oil Formula, Coconut Oil Formula, Eventone, No Blade and Hair Success.

SOURCE Palmer's




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