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Spoločnosť Hisense predstavuje strategickú tému EURO 2020 a prvý U7 produkt na svete
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Hisense

Mar 25, 2021, 09:40 ET

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ŠANGHAJ a ČCHING-TAO, Čína, 25. marca 2021 /PRNewswire/ -- „Udalosť EURO 2020, ktorá je naplánovaná na jún tohto roku, bude prvou rozsiahlou športovou udalosťou po pandémii koronavírusu, ktorá určite vyvolá „odvetné" hodnotenie publika s úžasnou výbušnou silou". Dňa 24. marca na zákazníckej konferencii spoločnosti Hisense a strategickej konferencii EURO 2020, ktorá sa konala v čínskom Šanghaji, predstavil Tang Qian, zástupca generálneho riaditeľa oddelenia riadenia značky skupiny Hisense, oficiálne strategickú marketingovú tému EURO 2020 pre Čínu: „Hi Champion (Ahoj, šampión)".

Anglicý pozdrav Hi, skratka pre Hisense, má vzdať hold spotrebiteľom a partnerom; slovo Champion (šampión) vysvetľuje nielen hlavné výhody a pozíciu spoločnosti Hisense na trhu v hlavných kategóriách a odvetviach, ale aj vytrvalosť a pevnosť spoločnosti Hisense v oblasti prvotriednej kvality a technológie.

V ten istý deň spoločnosť Hisense tiež oficiálne uviedla novú maticu prispôsobenej TV U7 k 60. výročiu udalosti EURO vo svete. Fisher Yu, prezident vizuálnej technológie Hisense, oznámil, že televízor Hisense série U7 sa má stať najväčším predajným artiklom na svete v histórii a stane sa generáciou klasiky a legendou.

Hisense U7G-PRO je prvý televízor ULED XDR na svete s 5-násobkom dynamického rozsahu bežného televízora a špičkovým jasom až 1633 nitov, čo predstavuje najvyššiu úroveň televízorov s rozlíšením 4k na svete. Medzitým bude nová televízia Hisense U7 vybavená novou generáciou čipu na spracovanie obrazu - ─ čip Digital Video Processing Chip U + Super Picture Quality, od scény po spracovanie cieľových metadát je výkon o 100% lepší ako u tretej generácie .

Ako vlajková loď turnajovej triedy podporuje séria Hisense U7G Pro technológie ako AI Green Field, režim bez vyrušení, prezeranie AI, prezeranie vo viacerých pohľadoch a prezeranie obrazu v obraze, ktoré umožňuje fanúšikom sledovať hru pohlcujúcim spôsobom.

Čínsky priemysel domácich spotrebičov považuje U7, prvotriedny produkt EURO 2020, za významný upgrade komplexnej sily hardvéru, čipov kvality obrazu a možností ovládania svetla. Nová televízia Hisense série U7G bola oficiálne predobjednaná.

V rokoch 2016 až 2018 až po EURO 2020 spoločnosť Hisense naďalej sponzoruje špičkové športové podujatia, čo je u čínskych spoločností nevídané. V roku 2020 dosiahli zahraničné príjmy spoločnosti Hisense 54,8 miliárd RMB, medziročne vzrástli o 18,6%.

V roku 2021 je jadrom stratégie spoločnosti Hisense „Integrácia značky a rastu predaja" a cieľom využitie marketingu špičkových medzinárodných podujatí a zameranie na predaj základných výrobkov. V minulosti spoločnosti Coca-Cola, Samsung, Sony a ďalšie popredné svetové značky rýchlo rástli z „národných spoločností" na „globálne spoločnosti" vďaka sponzorovaniu špičkových udalostí. 

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