Sport Street Social Network and STACK Media, Inc. Announce Strategic Marketing Partnership
Partnership Will Allow Users to Engage with STACK Video and Editorial Content
NEW YORK, Feb. 18, 2013 /PRNewswire/ -- Brett Cogan, EVP Partnership and Sales, Sport Street, and Chad Zimmerman, Co-Founder/President & COO, STACK Media, Inc. (STACK), today announced a partnership between Sport Street Social Network and STACK. This exciting, new strategic partnership will allow users of Sport Street, a recently launched social platform for passionate sports fans (launched in 2012), to gather and share video and editorial content from STACK. In addition, the partnership will allow younger sports enthusiasts and STACK to connect, engage and interact with like-minded fans on Sport Street. Terms of the deal were not disclosed.
Sport Street is the first social network and app to focus exclusively on sports. By aggregating the best of social media from both teams and players in the NCAA and professional leagues, and providing fans with a platform to engage with each other through text and rich media, Sport Street has positioned itself as a one-stop shop for all things sports and social. Sport Street uses social media such as Facebook, Twitter and Instagram to market their site/app, as well as over 400 College Brand Ambassadors who use their personal social networks of friends to spread Sport Street's reach nationwide. What makes the STACK partnership exciting is that it will create future opportunities for the audiences of both companies to seamlessly share content across both platforms, enriching the user experience from both sides.
"Partnering with STACK Media allows Sport Street to reach another audience of sports fans globally," said Cogan. "STACK's highly respected video and editorial content is ideal for the Sport Street fan and aligns perfectly with all of the other team and player social media content that make our platform unique. We are thrilled to showcase their great work on our digital properties."
"Sport Street has done an amazing job of using technology to aggregate original and authentic content posted by and about sports teams and athletes," said Zimmerman. "They're making it easier and more fun for sports fans to learn about their favorite teams and athletes. We're pleased to be able to share our original content, which showcases the lives and hard work of elite athletes, to add another layer of engagement for their audience."
About Sport Street
Sport Street is a niche social platform for sports fans everywhere. It is the first true social network that focuses exclusively on sports. Sport Street's mission is to be the leader for niche social media in the sports sector.
For more information visit www.sportstreet.com. The Sport Street app is now available on iTunes, keyword "SportStreet."
About STACK Media
STACK is a multimedia company that provides credible and reliable information, tools and services to help active sports participants get better at the sports they play and the lives they lead. On all of its platforms, STACK delivers authoritative, actionable information on fitness and health; safe, effective, drug-free training; sports skills; motivation and sport psychology; nutrition; equipment and gear; and lifestyle and entertainment—all "for the athlete by the athlete." STACK Magazine's circulation and readership make it the top publication reaching high school athletes in the U.S. Online, STACK Media makes its huge library of originally-produced sports performance videos and its vast collection of articles and photos available to nearly 8 million unique visitors every month. Learn more at www.STACK.com and STACKMedia.com.
Media Contact: Keith Estabrook
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