SpotOn Signs 5,000+ Merchants, Emerges as Leader in the Booming Customer Loyalty Space
Businesses Increasing Revenue as Much as 30 Percent with New Loyalty and Marketing Suite
SAN RAFAEL, Calif., Feb. 5, 2013 /PRNewswire/ -- SpotOn (www.spoton.com), a digital loyalty network for local merchants and consumers, today announced a major milestone six months after officially launching its tablet-based incentive program in July 2012. Since the launch, SpotOn has signed more than 5,000 merchants—more than 1,000 in the past month alone—and is expanding its services to offer merchants a true one-stop shop to help them grow their businesses.
"We've been working with business owners throughout our professional lives—more than 140,000 in the past 10 years—and we believe nothing is more important to the future of business than the ways they engage with their customers," said Zachary Hyman , co-founder of SpotOn. "Merchants need simple and effective tools that give them the data they need to drive smart business decisions."
The customer loyalty industry has grown significantly in the last two years in the wake of daily deal and flash sale site fads. Next generation business owners are now focusing on using loyalty programs to establish long-term relationships with their customers. SpotOn currently owns a large part of this digital loyalty market and is committed to helping small businesses genuinely engage with their customers.
SpotOn provides merchants with complete control over how and when they choose to engage with their customers, ultimately driving real ROI.
"Using SpotOn, we've been able to increase revenue more than 30 percent," said Tunckie LeCroy, owner of Easley, SC-based Coyote Coffee, which joined SpotOn six months ago to save money on printed loyalty cards and connect with customers in a unique way. "The company's technology has helped us maximize off-peak business, and quickly target customers who haven't visited in a while. The results have led us to hire more employees, and even consider opening another location."
Built for Business Needs
SpotOn is one of the few loyalty programs that help merchants connect with their customers and generate word-of-mouth referrals using email, mobile notifications and social media sites like Facebook and Twitter via its HotSpot dashboard.
"Our entire focus is on simplifying tasks that help merchants improve customer acquisition and retention," continued Hyman. "In just a few clicks, a business owner can send special birthday rewards or an offer to win back lapsed customers."
Brian Hassman , owner of Landshark's Pizza Company in Destin, FL, uses the HotSpot dashboard to easily communicate with customers. "Having everything in one place is great. In the morning, I log in, spend five minutes crafting messages to my customers via email and Facebook, and boom, it's done," said Hassman.
SpotOn is not only putting tablets in thousands of small businesses across the U.S.—it's also pursuing new ways to support merchants in running their businesses better, putting more effective payment systems in place and achieving greater growth.
"We plan to capitalize on the 35 years of combined payment processing experience between the founders and close the gap between loyalty, couponing, deals and payments," added Hyman.
Anticipating the surge in business, SpotOn is currently adding an additional 50 employees to its team of more than 100.
SpotOn offers a consumer-facing loyalty platform and a merchant-facing marketing machine. For consumers, SpotOn eliminates the need to carry multiple punch cards with a seamless digital check-in to access rewards and perks. Using SpotOn's tablet-based dashboard, merchants now have an entirely new and simple way to connect with their customers using social, mobile and email marketing. With one click, merchants can learn more about their customers by viewing typical spend and campaign redemption activity. SpotOn was founded in 2011 by serial entrepreneurs with decades of experience helping local businesses increase profits with technology solutions. SpotOn is headquartered in San Rafael, CA, with offices in Chicago, IL. For more information visit www.spoton.com.
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