Spredfast and Kenshoo Social Introduce New Functionality to Help Brands Boost the Performance of Paid Social Promotions
Advanced technology integration allows brands to immediately apply insights from owned social programs to optimize and increase the impact of paid social campaigns
AUSTIN, Texas, June 12, 2013 /PRNewswire/ -- Spredfast, the leading independent social marketing software provider, today announced that it has integrated its Social Media Marketing Software (SMMS) with Kenshoo Social, a global social marketing platform. Joint customers will now be able to instantly apply insights from their owned social programs to boost the performance of their paid social promotions. The integration allows paid media and social media teams to collaborate in real-time, share insights on advertising and content performance and optimize the impact of their campaigns.
Spredfast is the only SMMS provider that can deliver insights from owned media programs across all major social networks, including Facebook, LinkedIn, Twitter, YouTube, Google+, and Flickr. As a Facebook Strategic Preferred Marketing Developer (SPMD) with native access to the Facebook Exchange, the Kenshoo Social product suite includes a SaaS-based Ad Manager with intuitive workflows to quickly and easily create, manage, and optimize Facebook campaigns at scale.
Large marketing organizations count on paid social media campaigns to drive a wide range of business outcomes – everything from acquiring new fans and building awareness, to generating leads and increasing sales. The challenge is that the teams managing these programs often operate separately from the owned media teams, making it difficult to apply insights gleaned from owned media programs to paid media campaigns at scale.
Spredfast's integration with Kenshoo Social brings a new level of visibility and coordination to the world of paid, earned and owned media, making it easier than ever to maximize results and make every ad dollar count.
The Spredfast and Kenshoo Social solution gives brands the ability to:
- Measure owned performance: Spredfast gives brands a holistic view of owned content performance. Marketers can use comparative analytics to pinpoint social media posts that attract and engage target audiences, then apply these insights to make paid campaigns more successful.
- Make more informed decisions: Performance insights from owned social media can be used to create paid promotions from high-performing posts through Kenshoo Social. With automatic Kenshoo link tagging on social media posts published through Spredfast, brands get deeper insights and paid and social media teams can collaborate more effectively in real-time.
- Improve paid performance: Brands can compare conversions and sales from owned and paid content. These insights can be used to improve future campaigns, boost conversion rates, and optimize the balance of paid and owned content.
"Brands shouldn't have to place paid promotion bets and then wait to see if they pay off – with Spredfast, they can now get immediate performance insights from their owned content programs to make smarter decisions on messaging, targeting and timing for their paid programs," said Jim Rudden, CMO of Spredfast. "By integrating Kenshoo Social's technology into the Spredfast platform, we're allowing brands to identify the most effective approach before putting budget behind their efforts, and then giving them the tools to optimize their campaigns on an ongoing basis."
"Organizing and aligning paid, earned, and owned media has proven to illuminate the full value of social media and improve a brand's social media strategy," said Will Martin-Gill, SVP of Product at Kenshoo. "By breaking down the silos between paid and owned media, marketers can track a consumer's holistic journey to a tracked activity or conversion, allowing them to plan smarter campaigns and achieve better results."
Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason's Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and WCG. For more information, visit www.spredfast.com
About Kenshoo Social
The mission of Kenshoo Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Kenshoo Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Kenshoo Social delivers over 1 billion targeted ads each day. Kenshoo Social is an operating unit of Kenshoo, a global leader in digital marketing technology directing more than $25 billion in annual sales revenue for clients such as Accor, Camelot Communications, CareerBuilder, Expedia, Havas, Performics, Resolution Media, Sears, Starcom MediaVest Group, TicketsNow, Tiny Prints and Zappos. Please visit KenshooSocial.com or Facebook.com/KenshooSocial for more information.
Kenshoo Social and Kenshoo are trademarks of Kenshoo Ltd. Facebook® is a registered trademark of Facebook, Inc. Other company and brand names may be trademarks of their respective owners.
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