Spredfast Names Virginia Miracle as Executive Vice President of Professional Services Industry Leader to Help Ensure Client Success with Social Media Programs
AUSTIN, Texas, Jan. 10, 2012 /PRNewswire/ -- Spredfast, a leading social media management system provider, today announced it has named Virginia Miracle as executive vice president to lead the company's Professional Services organization. In her role, Miracle will expand and oversee Spredfast's services solutions to help customers implement new social programs and scale existing social media initiatives for improved social business success.
Miracle joins the Spredfast executive team with over a decade of experience in providing social media and marketing strategy and services to leading enterprise brands. Most recently, she served as EVP of Digital Strategy at Ogilvy PR Worldwide where she led the agency's North American footprint of their social media and word of mouth marketing practice – 360° Digital Influence.
"Virginia brings a wealth of experience in helping companies develop and implement social strategy. She will help us bring a whole new level of support for our customers as they tackle the increasingly complex task of scaling their social media initiatives across their companies," said Rod Favaron, CEO of Spredfast. "To fully achieve social business success, organizations must combine innovative social media campaigns that drive engagement, a scalable technology platform like Spredfast and a plan for company-wide adoption. Virginia's strong expertise in helping brands realize how enterprise-wide social media adoption can be used to achieve larger, organizational goals makes her ideal for growing our services offering."
Prior to Ogilvy, Miracle worked in both corporate strategy and consumer marketing at Dell, Inc. She gained previous experience in word of mouth marketing during her time at Brains on Fire and began her marketing career at Trilogy Software. Miracle continues to remain active in the Word of Mouth Marketing Association (WOMMA) and is currently the Chairman-elect of the WOMMA Board of Directors. She earned a Bachelor of Arts in English from Princeton University.
"Any socially savvy organization knows that employees across all parts of their enterprise must be involved in social media to truly unleash its full potential – whether the goal is to scale brand interactions, provide customer care or generate leads," said Miracle. "I'm delighted to be joining the Spredfast team in a role where I can guide our customers through implementing and managing social programs that will help unlock this potential and lead to greater social business success."
Based in Austin, Texas, Spredfast provides social business software that allows organizations to manage, monitor, and measure their social media programs, and the effectiveness of each piece of content, across multiple social media channels. Spredfast allows its clients to extend their branded content and engage with its audience from a single administration interface to the blogosphere and the major social networks like Facebook, Twitter, LinkedIn, YouTube, and Foursquare. Some of the enterprise adopters on board with Spredfast include AARP, Nokia, Bayer, HomeAway, Porter Novelli and AGAIN Interactive. For more information, visit http://spredfast.com/.
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