AUSTIN, Texas, June 26, 2013 /PRNewswire/ -- Spredfast, the leading independent social marketing software provider, today announced general availability of its "Business Impact" release, a major update to the company's popular Social Media Management System (SMMS) that turns the platform into a central hub for executing and analyzing all social activities. With this new release, Spredfast customers will be able to manage their paid, earned and owned media programs from one platform – at their desks or on the go – and have total visibility into the performance of these programs at every level.
"Social teams are under significant pressure to demonstrate that their programs are driving business results. However, proving impact can be hard when managing hundreds of different social accounts with limited resources," said Rod Favaron, CEO of Spredfast. "Our latest software release provides an extremely rich set of capabilities that makes social much easier to manage as programs expand and grow, but also enables customers to create compelling engagement opportunities, increase the impact of their programs and become heroes in their organizations."
Spredfast's Business Impact release was designed to empower social teams to make smarter decisions, achieve their program performance goals and more easily link their activities to bottom-line impact. Powerful new analytics capabilities turn mountains of social data into actionable insights, while new paid and earned media capabilities let companies launch and manage all of their social initiatives from a single platform, tying together paid, earned and owned insights. The new platform also includes the industry's most advanced mobile UI, with robust collaboration, workflow and measurement tools and organizational controls.
New features in the Spredfast platform include:
- Spredfast Social Insights: a quick, visual and compelling way to show how social is impacting the business at every level. The new Performance Dashboard provides an enhanced level of visibility into the effectiveness of an organization's overall social program, with analysis of social audience, activity and engagement across all channels. The Message Explorer allows social teams to drill down to the performance of content at the individual message level to gauge what's working and better understand who's interacting with their content.
- Spredfast Social Mobile: the next-generation Spredfast mobile application allows users to engage with customers, prospects and key stakeholders at a moment's notice with timely and relevant content. The improved iPhone app, currently in beta, enables secure, quick publishing of messages and photos across accounts on Twitter, Facebook, LinkedIn and Google+, on-the-go community management and the ability to approve or reject messages as part of an approval path.
- Spredfast Social Apps: customers can now build rich brand experiences directly from within the Spredfast platform, including custom promotions, contests and sweepstakes, to engage audiences across Facebook, Twitter, Google+, YouTube and Instagram. Easy to maintain and measure, these applications not only increase engagement with the community and attract new fans; they also generate leads and build a brand's social database.
- Spredfast Promoted Content: Spredfast users can now expand the reach of their Facebook posts by promoting them during the publishing process. Companies can now integrate paid and owned content, and teams can work collaboratively to optimize campaign success.
"Social is a primary channel we use to engage with our students, alumni, and other key stakeholders," said Justin Gillmar, director of social media marketing at DeVry University. "Spredfast's newest platform features allow us to create unique opportunities to further engage with our community, as well as gain better visibility into our social performance trends and report on the success of our programs in a way that matters to people at all levels within the organization."
Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason's Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and Ogilvy. For more information, visit www.spredfast.com
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