Spring Air Partners with Protect-A-Bed to Redefine the Sleeping Experience Exquisite Luxurious Sleep system now at your doorstep

CHICAGO, June 28, 2012 /PRNewswire/ -- Spring Air, USA's leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, in association with Protect-A-Bed®, U.S.A., celebrated the Joint South India launch of the latest bedding products by Spring Air and latest technology in luxury mattress protection and comfort by Protect-A-Bed at Taj Deccan, Banjara Hills, on May 25. Gracing the occasion were Ashok Sharma, Director and CEO Middle East and India, Spring Air, James Bell, CEO of Protect-A-Bed, and other dignitaries.

Partnering with Protect-A-Bed, global leader in mattress protection, Spring Air India, for the first time has ushered in a breakthrough technology that revolutionizes the sleeping experience ensuring ultimate luxury and therapeutic sleep experience. Carrying forward the legacy of parity in quality, comfort and values, the new collection will offer the luxurious sleep experience of Spring Air with the protection properties of Protect a Bed.  The unique technology featured in Protect-A-Bed's mattress and pillow protection products will create a healthy sleep zone offering a dry, bed bug free, and anti-allergy sleep environment thereby meeting the need of the entire family. Having been rated as the most preferred bed in America, Spring Air together with Protect-A-Bed now aim to help people in India sleep better.

Speaking on the occasion, Ashok Sharma, C.E.O. of Spring Air India and Middle East said, "Spring Air is one of the worldwide leaders in the spring mattress, premium mattress and pillow category and at the same time we are one of the largest brands of mattress in the world. Having developed and successfully launched the Europedic mattress Collection - a breakthrough in sleep technology, widely acclaimed for its pressure relieving comfort and comfort ability features we are now delighted to launch the latest Protect-A-Bed products."

"Designed exclusively for Spring Air mattresses the newly launched products are effective in protecting mattress and pillows from bugs, water spills and household allergens and other things that can harm bed mattresses. Regular mattress pads can barely inhibit the body-conforming benefits of our mattresses, but this specially designed Protect-A-Bed protector stretches to work with the mattress," he added.

The newly unveiled collection of mattress protection offers protectors for mattresses, pillow, quilts and box springs in beautiful fabrics laced with latest technology. The original Protect-A-Bed premium fitted sheet style mattress protector is constructed using a cotton terry toweling sleeping surface, laminated to a Miracle Membrane®. The range of Protect-A-Bed mattress and pillow protectors are available in many styles and a luxurious appearance that lends a high fashion appeal, extra comfort and firmness to Spring Air mattress.

"Our experience within the luxury industry in the U.S. and India has revealed an immense appetite for high quality, high-end and ultra-luxury Protect-A-Bed products among residents, which represents a substantially large niche market for our products. Service and customer satisfaction is our main focus and hence our partnership with Spring Air and their premium dealer network Pan-India gives our clients a chance to experience first-hand the full-range of Protect-A-Bed products. Together with Spring Air, we aim to revolutionize the way India sleeps," added James Bell, CEO of Protect-A-Bed.

About Spring Air:

Spring Air Bedding Co. is the first USA bedding company with a focus in premium and specialty sleep to establish operations in India with facilities in North and South India and a presence in over 250 retailers across India.  The Company, founded in 1926 in USA, is one of the oldest and most prestigious companies in the bedding industry. The Company's products are currently sold in over 40 countries under the Spring Air brand name and are now available across India.  For more information on Spring Air India, visit www.springair.in.

About Protect-A-Bed®:

Protect-A-Bed offers consumers a complete line of protective bedding products because every mattress needs protection. Now selling in 33 countries for over 30 years, the company is a worldwide leader in mattress protection innovation. Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy sleep zone while protecting the mattress warranty. The company developed the proprietary Miracle Membrane® and patented BugLock® with SecureSeal® and three-sided zipper system. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration, Health Canada, and have received the Good Housekeeping Seal. For more information, visit www.protectabed.com.

SOURCE Protect-A-Bed



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