2014

Spring Entertaining Ideas Start with Budget-Friendly Drinks New Lime Melonade cooler is great on its own or mixed in a cocktail

ROCHESTER, N.Y., March 1 /PRNewswire/ -- Who can resist a great cocktail? Imagine toasting friends over a glass of Key Lime Pie, an Irish Tonic to stir up St. Patrick's Day celebrations, or how about a Melon Ball cocktail for an upscale wedding shower? What do all three drinks have in common? They are creative cocktails on a budget using new Seagram's Escapes Lime Melonade flavored cooler. The new flavor can be easily enjoyed right out of the bottle, or mixed with other spirits to create unique, colorful and affordable drinks perfect for entertaining.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100301/NY62371 )

"The Lime Melonade base adds tons of flavor without a huge price tag," said Jennifer McCauley, brand manager for Seagram's Escapes. "More and more people are looking for refreshing ways to surprise and entertain guests. Seagram's Escapes help creative hosts deliver delicious cocktails without spending a fortune."

Seagram's Escapes new Lime Melonade flavor is now available on store shelves, nationally. Combining lime, lemon, green melon and orange flavor, consumers will find Lime Melonade full of flavor with the perfect balance of sweet fruit taste.

Hosts interested in mixing up something new for their next get together can try these tasty drink recipes:

  • Irish Tonic: 6 oz. Seagram's Lime Melonade; 1.5 oz. gin; 3 oz. tonic water
  • Melon Ball: 6 oz. Seagram's Lime Melonade; 2 oz. Midori; 3 oz. pineapple juice Lime Melonade
  • Key Lime Pie: 7oz. Seagram's Lime Melonade; 2 oz. vanilla flavored vodka; 1 oz. coconut cream

"Whether you choose to enjoy Lime Melonade on its own, or mix a spirited cocktail for your next get together, the new flavor has all the traits consumers are looking for in a drink – it's incredibly refreshing, flavorful and drinkable," McCauley said. "Seagram's Escapes is all about unwinding and celebrating life's good times with friends and family and we're so excited to bring this refreshing product to our consumers to enjoy."

Lime Melonade is sold in 4-pack carriers and 24-pack cartons. Suggested retail price is $3.99 per four pack.

Seagram's Escapes is a part of the Rochester-based North American Breweries family. For more information and unique drink recipe ideas, visit www.seagramsescapes.com.

About The Genesee Brewery

The Genesee Brewery, based in Rochester, New York, is one of the largest and oldest continually operating breweries in the United States. The brewery makes the historic Genesee line of brands, Seagram's Escapes, as well as Dundee Ales and Lagers family of craft brands, which includes the Original Honey Brown Lager. The Genesee Brewing Company also manufactures beer and other alcoholic and non-alcoholic beverages under contracts on behalf of other companies.

About North American Breweries

North American Breweries is the national platform for investments and growth in the beer and malt beverages industries for KPS Capital Partners, LP. North American Breweries owns Genesee Brewing Company, Labatt USA and a perpetual license for Seagram's Escapes from Pernod Ricard USA, LLC.

Always enjoy responsibly.

SOURCE The Genesee Brewery




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