ST. GEORGE, Utah, May 10, 2017 /PRNewswire/ -- Squatty Potty, makers of the revolutionary bathroom stool that encourages proper toilet posture for digestive health, announced today a new partnership and marketing campaign featuring stand-up comedian and actress Kathy Griffin. The partnership will kick off with the launch of a 60-second video, telling Americans that if they aren't using the Squatty Potty, they are missing out on an easier and healthier bathroom experience and in fact they are full of sh-t.
"Kathy's brand of provocative humor and in-your-face delivery was a great fit for our brand. She is not only a fan of the product, she's the perfect person to tell Americans that they are literally 'full of sh-t,'" said Bobby Edwards, CEO and Co-founder of Squatty Potty. "While the unicorn video has been lauded as one of the 'best ever' by Adweek, we believe the partnership with Kathy expands on our approach to have fun, while helping educate the public about a better and healthier way to use the bathroom."
The new campaign will run through the year and into 2018, all in conjunction with Griffin's ever-growing comedy tour. Previous Squatty Potty marketing efforts have included a memorable video starring Dookie the unicorn and rainbow "ice cream," which went viral with more than 130 million social views. To learn more about the Squatty Potty, visit www.squattypotty.com.
About Squatty Potty
Founded in 2011, Squatty Potty, LLC is a consumer products company whose product lines consist of toilet stools, sprays and other bathroom accessories. Its main product, the Squatty Potty, is designed to help users assume the squatting position while using the bathroom, delivering fast, easy elimination with comfort and convenience. In 2014, the Company was featured on ABC's hit TV show, Shark Tank, and received an investment from Lori Grenier. In 2015, the Company launched a wildly successful marketing campaign, featuring a viral YouTube video that has garnered over 130 million views to date. Currently, the Squatty Potty is sold in over 6,000 retail locations globally and is the number one item in Bed Bath and Beyond's bathroom accessories category. Other major retail customers include Costco, Walmart and Target. squattypotty.com
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SOURCE Squatty Potty, LLC