Harris Insights & Analytics is the gold standard in public opinion research and combines broad sector expertise with award-winning research design. The firm was originally founded by Lou Harris in 1963, who was pollster to President John F. Kennedy, and later acquired Wirthlin Worldwide, founded by Richard Wirthlin who was pollster to President Ronald Reagan. As part of Stagwell, run by Mark Penn who was pollster to President Bill Clinton, Harris will focus on brand management, corporate reputation, consumer packaged goods, public opinion and consumer experience research. Its clients include media organizations like CNN, People and ESPN, as well as corporations throughout the Fortune 500 such as: FedEx, IBM, Amazon, General Mills, MasterCard, Chevron and Ford. Every week, Harris conducts qualitative and quantitative and offline survey research in the U.S. and many international markets.
This is Stagwell's fifth majority-owned acquisition in the marketing services industry with key disciplines in digital marketing. Harris will join strategic communications firm SKDKnickerbocker, entertainment research firm National Research Group (NRG), creative digital firm Code and Theory, and integrated performance-driven global marketing firm PMX Agency.
This is the first of several announcements The Stagwell Group will make in the coming weeks.
Terms of the deal were not disclosed.
About the Stagwell Group
The Stagwell Group LLC is a registered investment advisory company formed by Mark Penn who serves as the Managing Partner of Stagwell Media LLC, a private equity fund. The Stagwell Group portfolio includes PMX Agency, a leading integrated performance-driven global marketing firm, creative digital firm Code and Theory, strategic communications firm SKDKnickerbocker and entertainment research firm National Research Group (NRG). Stagwell Group has also made a strategic investment in public relations firm Finn Partners and created communications agency Wye Communications. The fund previously announced it has raised $250 million in capital and may leverage that to make up to $750 million in acquisitions. Online at www.stagwellgroup.com.
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SOURCE Stagwell Group LLC