Stamats Brings Nearly 90 Years of Marketing Research Expertise to Health Care Industry

CEDAR RAPIDS, Iowa, Sept. 4, 2012 /PRNewswire/ -- Stamats Healthcare Marketing (www.stamatshealthcaremarketing.com) announced today the launch of a new division dedicated to delivering strategic insight, planning and successful outcomes to the medical industry. Stamats is well respected for its 89-year track record providing customized market research to academic institutions and now offers health care clients a turnkey process beginning with an initial analysis of the market, a recommended action plan and ending with a measurement of the results that were accomplished.

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The firm engages clients in its Stamats Strategic Sequence Mapping technique which results in streamlined processes, reduced costs, increased patient volume and revenue and validating investment for tactics that are implemented.

Stamats will be discussing the benefits of mapping in a round table session at the American Hospital Association's (AHA) Society for Healthcare Strategy and Market Development (SHSMD) convention in Philadelphia, Sept. 9-12, in booth 804. In addition to the break-out session on Strategic Sequence Mapping, Stamats is hosting the new member reception on Sept. 9.

"Other firms conduct benchmark health care studies, but no one is providing the tailored translation that takes clients from metrics to measure," said Bill Stamats, director of Business Development. "We take pride in having a staff that has experience helping medical institutions with brand equity and operational organization."

Director of Healthcare Marketing Shauna Hoffman brings a strong health care insiders' perspective to her position at Stamats. Hoffman provided strategic planning, marketing and business development implementation for 67 hospital- and clinic-service lines covering a five-state area for the past six years.

"It was an easy decision to join Stamats based on their impeccable foundation of service and established thought leadership in the collegiate arena," said Hoffman. "I understood how it could translate into a unique offering to benefit health care clients in this environment of extreme financial and operational demands."

In addition to their Strategic Sequence Mapping, Stamats offers:

• Image and Perception Studies
• Brand Marketing Assessments
• Competitor Scans
• Community Health Needs Assessments
• Demographic Trend Analysis

Market Segmentation Clients benefiting from Stamats Healthcare Marketing include Virginia Gay Hospitals and Clinics and Physicians' Clinic of Iowa.

"The market research that Stamats Healthcare Marketing conducted for us led to our concrete decision to open a new primary care clinic," said Tedd Kipper, chief operating officer, Virginia Gay Hospital. "They brought a solid methodology coupled with a customized approach to their research that impressed us. We will continue to work with Stamats as an integral part of our marketing team as they help us with our ongoing strategic planning. "

"We have found great value in the Stamats process thus far, said Michael Sundall, CEO of Physician's Clinic of Iowa. "Our management team has just completed two strategic sequence mapping sessions and we are looking forward to their assistance in helping us align business strategies with marketing strategies and tactics."

Previously, Stamats helped renowned educational institutions such as Drake University and the University of Pennsylvania achieve objectives with branding, recruitment and development endeavors.

For more information, please visit us at www.stamatshealthcaremarketing.com or call us at 1-800-553-8878.

SOURCE Stamats Healthcare Marketing