Stanley Black & Decker Unveils New Corporate Face Within Minute of Publicly Announced Merger

ALLENTOWN, Pa., March 25 /PRNewswire/ -- On Friday, March 12, when the iconic brands Stanley Works and The Black & Decker Corporation became one, Stanley Black & Decker's new corporate website launched giving employees, shareholders, and the general public a first look at the new $8.4 billion global industrial leader.

A departure from each company's previous well-known identities, the new look and feel was developed by Stanley Black & Decker's branding agency to convey dependability that industrial companies, professionals, and consumers could count on and a passion for excellence. Klunk & Millan's web division created a website design that reflected these ideas. They also handled development of the site and prepared it for immediate launch after the official merger announcement was made.

"Ease of navigation, integration with social media including Facebook and Twitter, and heightened exposure for the associated brands through a global directory were all considered when designing and programming the new site," says Dan Agostinelli, Klunk & Millan's Director of Web Services.

The result is a corporate website that quickly takes shareholders to financial information, potential and current employees to job opportunities, and all interested parties to an overview of the company's holdings in the consumer, industrial, and security markets.

"The project was far from typical. We went from project request to launch in just four weeks," says Stanley Black & Decker's Joseph Pereira, Director, Web Center of Excellence. "When the merger was accelerated we called on Klunk & Millan because we knew they were the right company for the job and could meet the demanding timeline."

An S&P 500 company, Stanley Black & Decker is a diversified global provider of hand tools, power tools and related accessories, mechanical access solutions and electronic security solutions, engineered fastening systems, and more. To learn more, visit StanleyBlackandDecker.com.

Based near Philadelphia, Klunk & Millan specializes in integrated marketing solutions with services including strategic planning, identity development, website development and management, e-marketing, advertising, public relations, media management, and tradeshow support. For more information, call 610-973-2400 or visit KlunkMillan.com.

    
    
    Contact:
    Kimberly Lipsky
    Klunk & Millan Advertising
    610-973-2400
    [email protected]

SOURCE Klunk & Millan