StarKist Co. and Pittsburgh Penguins Team Up to Announce Three-Year Partnership StarKist Makes a Power Play and Becomes an Official Partner of the Pittsburgh Penguins

PITTSBURGH, Aug. 12 /PRNewswire/ -- The Pittsburgh Penguins and StarKist Co., a leading producer, distributor and marketer of shelf-stable seafood products in the United States, announced today a three-year partnership that will make StarKist an Official Partner of the Pittsburgh Penguins.

"At StarKist we are committed to Pittsburgh and committed to growing our business in this great city.  We have been working with the Pittsburgh Penguins since the 2008-2009 season, and are thrilled to make this strategic partnership official with a three-year commitment," said Donald J. Binotto, President and CEO, StarKist Co.  "The Pittsburgh Penguins are an outstanding organization and a tremendous asset to the Pittsburgh community – StarKist is proud to be part of this winning team."

According to Binotto, hockey fans can expect to see a lot more of StarKist and its famous spokesfish Charlie® the Tuna in the new arena.  StarKist-branded signage will be positioned around the new areas – from the scoreboard and dasherboards, to the LED rings and digital ad displays.  In addition, StarKist will be prominent during Pittsburgh Penguin Radio Network broadcasts and the company will feature ads in Ice Time magazine and the Consol Energy Entertainment Guide.

"The Penguins are excited to expand on our existing relationship with StarKist," said David Peart, Vice-President of Business Partnership.  "They are a local Pittsburgh company and share in our core values of Energy, Drive, and Innovation."

StarKist recently announced a move to its new headquarters in the Equitable Gas Building (225 North Shore Drive) on Pittsburgh's North Shore.  More than 70 employees currently work at StarKist, but the company is looking to expand to 115 employees in 2010.

About StarKist

StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States.  A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly marinated tuna; and, a dolphin-safe policy.  As America's favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today.  For more information on the Company, visit starkist.com.  StarKist Co. is a wholly owned subsidiary of the Dongwon Group.

SOURCE StarKist Co.



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