Starz Announces Amy Bell Promotion to SVP, Brand Strategy and Marketing Communications
BEVERLY HILLS, Calif., Feb. 20, 2014 /PRNewswire/ -- Starz EVP of Marketing Nancy McGee announced the recent promotion of Amy Bell to SVP, Brand Strategy and Marketing Communications. In her new role, she is responsible for developing the consumer and corporate brand strategy and identity as well as integrated marketing communications efforts for the Company's original series and affiliate planning.
Based in the company's Colorado headquarters, Bell oversees strategic solutions and marketing communications programs developed internally in support of the Cable/DBS/Telco affiliate efforts. Her duties also include direct to consumer, trade and point of sale communications, as well as supporting the marketing programs of the Company's original series.
"Amy has played a key leadership role over the past several years in driving the brand strategies for STARZ and ENCORE. Her team is also responsible for supporting affiliate marketing by creating compelling new communications and promotional initiatives for affiliate partners to use to sell STARZ and ENCORE products and services," said McGee. "Our marketing efforts are becoming increasingly more ambitious and exciting with the rapid increase of STARZ original programming with series such as 'Black Sails,' 'Da Vinci's Demons,' 'Power,' and 'Outlander.' Amy and her team have been instrumental in successfully integrating our consumer campaign activities to promote original series, with programs and tactics that are tailored to our affiliate marketing partners marketing and sales goals and objectives."
Bell also leads marketing efforts for STARZ PLAY, the authenticated online TV Everywhere service for STARZ premium subscribers. Launched in October 2012, STARZ PLAY offers robust online monthly access to approximately 1,500 of the premier movies, original and additional TV episodes from the respective Starz premium services.
Bell joined Starz in 2008 as Executive Director, Marketing Communications and was promoted most recently from VP, Brand Strategy. She is an industry veteran with more than 18 years' experience in marketing broadband products including strategic planning, brand and campaign management, direct marketing and product development.
Bell holds a Bachelor's of Arts in Communication degree from Fort Lewis College and is an active member of the Cable & Telecommunications Association for Marketing (CTAM) and Women in Cable Telecommunications (WICT).
Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks), global content distribution (Starz Distribution) and animated television and movie production (Starz Animation), www.starz.com.
Starz Networks is a leading provider of premium subscription video programming through the flagship STARZ® and ENCORE® pay TV networks which showcase premium original programming and movies to U.S. multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. As of September 30, 2013, STARZ and ENCORE serve a combined 57.0 million subscribers, including 22.0 million at STARZ, and 35.0 million at ENCORE, making them the largest pair of premium flagship channels in the U.S. STARZ® and ENCORE®, along with Starz Networks' third network MOVIEPLEX®, air more than 1,000 movies monthly across 17 linear networks, complemented by On Demand and authenticated online offerings through STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY. Starz Distribution develops, produces and acquires entertainment content, distributing it to consumers globally on DVD, digital formats and traditional television. Starz Distribution's home video, digital media and worldwide distribution business units distribute original programming content produced by Starz, as well as entertainment content for itself and third parties. Starz Animation produces animated TV and movie content for studios, networks, distributors and audiences worldwide.