2014

State of Scruff Uncovered in First Annual Schick Hydro Hairiest Colleges Study Survey Finds Rutgers, Harvard and University of South Florida Are Hairiest Schools in America

SHELTON, Conn., Sept. 30 /PRNewswire/ -- Scholastic scruff may be on the rise at major American colleges and universities, at least according to new research from the makers of Schick Hydro® razors and Sperling's Best Places. According to the findings, Rutgers University (No. 60; 29.1% clean shaven), Harvard University (No. 59; 29.5% clean shaven), the University of South Florida (No. 58, 36.5% clean shaven), Georgetown University (No. 57, 37.5% clean shaven), and American University (No. 56; 41.5% clean shaven), are the hairiest colleges in the country.

What's more, the survey points to a hairy trend that may be impacting a growing number of schools, as nearly one in six student bodies observed beard rates of 50 percent or greater.

"It's clear that a lot of guys avoid shaving regularly, and they might be developing bad shave habits on campus," said Dan Kinton, Senior Brand Manager for Schick. "We're offering a refreshing solution with Schick Hydro, a razor designed to dramatically improve the shave experience and deliver more comfortable shaves through hydration."

At the other end of the spectrum, America's most cleanly shaven campuses include Texas Tech (No. 1; 98% clean shaven), James Madison (No. 2; 96.5% clean shaven), University of Virginia (No. 3; 84% clean shaven), Yale University (No. 4; 83.5% clean shaven), and Penn State University (No. 5; 83% clean shaven).

Researchers collected data through first-hand student observations.

"We sent researchers onto campuses across America to observe guys' shaving habits," said Bert Sperling, President of research firm Sperling's Best Places. "The one trend that stuck out the most was that guys at southern schools preferred the clean shaven look, while guys at Northeast-city schools tended to sport more scruff."

Schick Hairiest Colleges Rankings

Guys at schools renowned for their science and engineering programs have done their research on keeping a clean mug. Texas Tech (#1), Virginia Tech (#9) and Carnegie Mellon (#10) all ranked in the top 10, each with over 79% of guys sporting clean shaves.  Meanwhile male students in New York and New Jersey need to look elsewhere for grooming inspiration; none of the five schools from  the two states finished in the top half of the study, while three  – Seton Hall (#53), Syracuse (#54) and Rutgers (#60) - finished in the bottom ten.      


Top Five Cleanest Shaven Schools

Bottom Five Cleanest Shaven Schools

1.   Texas Tech University

56.    American University

2.   James Madison University

57.    Georgetown University

3.   University of Virginia

58.    University of South Florida

4.   Yale University

59.    Harvard University

5.   Penn State University

60.    Rutgers University




Hairiest Colleges Rivalries

  • Washington D.C. may have its fair share of clean-cut politicians, but the college students could use a good shave – both American University (#56) and Georgetown University (#57) rank in the bottom five.
  • In Beantown, Boston University (#24) edged Northeastern University (#25) and out-shaved Tufts University (#38) and Harvard University (#59)  
  • Williams and Amherst recently claimed the top two spots in the U.S. News & World Report National Liberal Arts College Rankings, but the discrepancy widens when it comes to shaving. Williams ranked as the 8th cleanest shaved school, while Amherst finished 30th.

Shave More, Get More

These shave-avoiding students should be taking notes because according to the Schick Skin-dex survey, a national research poll conducted by StrategyOne, shaving regularly (5 times a week or more) has major benefits. According to the poll, guys who shave regularly have twice as much sex (15.5 vs. 7.8 times per month), are happier (89% vs. 82%), more outgoing (41% vs. 32%), more social (42% vs. 34%), and more likely to report more attractive significant others.

Schick Hydroventions to Help Hairy Co-Eds

To help out furry students, Schick Hydro is staging "Hydroventions" and intervening on behalf of men most in need of a clean, refreshing shave. Starting today, anyone can nominate scruffy classmates and friends for a "Hydrovention" by submitting their picture or video and description at facebook.com/hydroexperience. Four winners will receive their own Hydrovention, taped live and produced into a digital video for YouTube, Facebook and Schickhydro.com – and a spring break vacation trip for two.

For guys who find themselves on the wrong side of the rankings and are seeking inspiration, the first of six Schick Hydrovention video episodes launches today and can be seen on Schick's Facebook page (www.facebook.com/hydroexperience). Each week a new comedic video will debut featuring Justin, a scruffy-faced character desperately in need of an intervention to improve his skin-care regimen and overall facial appearance. Every week, moderator Doc Hydro will gather Justin's closest family and friends for a Hydrovention, where they recite their rationale as to why he needs to face the facts and refresh his worn out shave routine.  

Schick Hydro

Schick Hydro is a revolutionary razor system that can keep men from falling into a shave routine that calls for a Hydrovention. By delivering more comfortable and hydrating shaves, Schick Hydro products tackle the most common complaint and reason men avoid shaving: irritation.

Central innovations on the new Schick Hydro razor include skin guards - innovative skin protectors that smooth out skin between blade tips to reduce irritation, and an advanced hydrating gel reservoir that lubricates and hydrates skin throughout the shave.

Schick Hydro razors are available in three- and five-blade models for an average price of $7.99 (Schick Hydro 3) and $8.99 (Schick Hydro 5). The Schick Hydro 3 delivers high performance and protection for men seeking top performance at a better value than any available alternatives. The Schick Hydro 5 offers the latest in razor technology, including a flip trimmer that allows men to trim with all five blades. A pack of four Schick Hydro razor refill blades are available for an average price of $11.49 (Schick Hydro 5) and $7.99 (Schick Hydro 3).

Schick Hydro shave gels are available in Moisturizing and Sensitive Skin varieties for an average price of $3.39. For more information, log on to www.schickhydro.com or www.facebook.com/hydroexperience

Contact:


Melle Hock

Eli Sevin

Edelman

Edelman

(212) 642-7793

(212) 642-7794

melle.hock@edelman.com

eli.sevin@edelman.com  



About Schick-Wilkinson Sword

Energizer Personal Care, a leading manufacturer of razors, blades and shave preps around the world, is a division of Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. For more information on shaving and Schick Hydro® razors, visit www.schickhydro.com  or  www.facebook.com/hydroexperience.

About Sperling's Best Places

Bert Sperling has been helping people find their own "Best Place" to live, work and retire for more than 20 years. His firm, Sperling's Best Places, puts facts in the hands of the public so they can make better decisions about best places to live, work, retire, play, or relocate. His bestselling books, Cities Ranked and Rated and Best Places to Raise Your Family, are published by John Wiley & Sons.  More information about Bert and his work is available at www.bestplaces.net.

Complete Schick Hydro Hairiest Colleges Rankings


Schools – by 2010 ranking  


Ranking

School

Percent clean-shaven

1

Texas Tech University

98.0%

2

James Madison University

96.5%

3

University of Virginia

84.0%

4

Yale University

83.5%

5

Penn State University

83.0%

6

Indiana University- Bloomington

82.5%

7

George Washington University

82.0%

8

Williams College

81.0%

9

Virginia Polytechnic Institute

80.5%

10

Carnegie Mellon University

79.0%

11

Pomona College

78.0%

12

Stanford University

78.0%

13

University of Southern California

78.0%

14

Johns Hopkins University

77.5%

15

Butler University

76.5%

16

University of Colorado-Boulder

76.0%

17

Emory University

75.5%

18

Texas A&M University

75.5%

19

University of Nevada-Las Vegas

75.0%

20

University of Texas-Austin

75.0%

21

Boston University

74.5%

22

Northeastern University

74.5%

23

George Mason University

74.1%

24

Michigan State University

73.0%

25

Tulane University of Louisiana

72.5%

26

University of Pittsburgh

72.5%

27

University of Kansas

72.0%

28

University of Nevada-Reno

71.5%

29

University of Oklahoma-Norman

71.0%

30

Amherst College

70.5%

31

New York University

70.5%

32

Temple University

69.5%

33

University of Utah

69.0%

34

Arizona State University-Tempe

68.2%

35

University of Arizona

66.7%

36

Fordham University

66.5%

37

Gonzaga University

66.5%

38

Louisiana State University A&M

65.8%

39

Tufts University

65.5%

40

Florida State University

65.3%

41

University of North Carolina-Chapel Hill

65.0%

42

University of Kentucky

60.5%

43

Iowa State University

59.5%

44

University of California-Santa Barbara

58.5%

45

University of Maine

57.5%

46

Northern Illinois University

57.4%

47

University of Nebraska-Lincoln

56.0%

48

University of New Mexico

55.0%

49

University of Illinois-Urbana-Champaign

54.5%

50

University of Vermont

53.0%

51

Kansas State University

50.5%

52

University of Louisville

47.5%

53

Seton Hall University

44.5%

54

Syracuse University

42.5%

55

University of Florida

42.0%

56

American University

41.5%

57

Georgetown University

37.5%

58

University of South Florida

36.5%

59

Harvard University

29.5%

60

Rutgers University-New Brunswick

29.1%




SOURCE Schick



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